World Health Organization Case Study

During the last decade conclusive scientific evidence has linked the consumption of industrially produced trans fatty acids (TEAS) with alterations of metabolism of blood lipids, vascular inflammation and the development of cardiac- ‘scalar diseases. Recommendations of international agencies like WHO (World Health Organization) ; PAPA (Pan American Health Organization) have urged for the replacement of trans fatty acids in manufactured food with unsaturated fat. Recognizing the changing global trends ; health benefits of removing transfer, irritant is the first Bakery brand in India to remove transfer from its products.

Almost all the baked products in its portfolio are manufactured without transfer Inch include all its power brands Tiger, Milk Bikinis, Marigold, Treat, 50-50, Good Day regular range , Nutritionist and Little Hearts. In the last 18 months, Britannic has removed around 8,500 tones of transfer from its products and moved around 56,000 tones of HOP to vegetable oil usage. This initiative is aligned to its corporate view of removal/minimization of ingredients hat may be potentially harmful to health, along with the challenge of retaining sensory attributes.

Despite manufacturing challenges, Britannic has been able to stabilize vegetable oils in bakery format without adversely impacting the taste. Additionally, realizing the need for consumer education on transfer, Britannic has Initiated basic transit consumer education on brands like Marie Gold ; Nutritionist, which target adults. Britannic will continue to focus its efforts on consumer education through declaration on product labels and media. Rants ; it’s impact on health?

Partial hydrogenation, the process used to increase shelf-life of polyunsaturated fatty acids (Puffs) / vegetable oils creates trans fatty acids. Many studies have demonstrated that trans fatty acids increase the clot forming tendency much more than saturated fats, by not only increasing OLD cholesterol to similar levels but also by decreasing the high density lepidopterist (HAD) cholesterol, (which is the good cholesterol). Several studies have found that intake of non natural trans fatty acids increases the risk of coronary heart disease Most trans fatty acids are contributed by industrially hardened oils.

Even though trans fatty acids have been reduced or eliminated from retail fats and spreads in many parts of the world, generally available deep-fried foods and baked goods are a major and increasing source. B. Addition of Nutrients through Fortification Launch of Tiger Banana Biscuits Fortified with Iron Launch of Tiger Iron Zorn Smart-Nutrient Fortified Milk Bikinis irritation’s range of breads has been fortified with 10 vital vitamins. The story of one of Indian’s favorite brands reads almost like a fairy tale.

Once upon a time, in 1892 to e precise, a biscuit company was started in a nondescript house in Calcutta (now Kola) with an initial investment of RSI. 295. The company we all know as Britannic today. Rhea beginnings might have been humble-the dreams were anything but. By 1910, Ninth the advent of electricity, Britannic mechanized its operations, and in 1921, it became the first company east of the Suez Canal to use imported gas ovens. irritation’s business was flourishing. But, more importantly, Britannic was acquiring a reputation for quality and value. As a result, during the tragic World War II, the

Government reposed its trust in Britannic by contracting it to supply large quantities of “service biscuits” to the armed forces. As time moved on, the biscuit market continued to grow… And Britannic grew along Ninth it. In 1975, the Britannic Biscuit Company took over the distribution of biscuits from Parry’s who till now distributed Britannic biscuits in India. In the subsequent public issue of 1978, Indian shareholding crossed 60%, firmly establishing the Mindedness of the firm. The following year, Britannic Biscuit Company was re- christened Britannic Industries Limited (BILL).

Four years later in 1983, it crossed the RSI. 100 scores revenue mark. On the operations front, the company was making equally dynamic strides. In 1992, it celebrated its Platinum Jubilee. In 1997, the company unveiled its new corporate identity – “Eat Healthy, Think Better” – and made its first foray into the dairy products market. In 1 , the “Britannic Shako, World Cup Jiao” promotion turner throttled affinity consumers had with ‘Brand Britannic’. Irritating strode into the 21st Century as one of Indian’s biggest brands and the pre- eminent food brand of the country.

It was equally recognized for its innovative approach to products and marketing: the Lagan Match was voted Indian’s most successful promotional activity of the year 2001 while the delicious Britannic 50-50 Mask-Chukkas became Indian’s most successful product launch. In 2002, Britain’s New Business Division formed a Joint venture with Fomenter, the world’s second largest Dairy Company, and Britannic New Zealand Foods Pet. Ltd. Was born. In recognition of its vision and accelerating graph, Forbes Global rated Britannic ‘One amongst the Top 200 Small Companies of the World’, and The Economic Times pegged Britannic Indian’s 2nd Most Trusted Brand.

Today, more than a century after those tentative first steps, Britain’s fairy tale is not only going strong but blazing new standards, and that miniscule initial investment has grown by leaps and bounds to scores of rupees in wealth for Britain’s shareholders. The company’s offerings are spread across the spectrum with products ranging from the healthy and economical Tiger biscuits to the more lifestyle-oriented Milkman Cheese. Having succeeded in garnering the trust of almost one-third of Indian’s one billion population and a strong management at the helm means Britannic will continue to dream big on TTS path of innovation and quality.

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