Business Essays
Ever wonder why a business crumbles? Despite the perfect budget, and laser-focused marketing? And despite the product being in demand? Somehow, success never happens. It’s because the foundation is faulty. And that foundation is internal and external factors, which, left unattended, can rupture and kill a business. Using Business Environment Analysis helps identify these factors […]
Skills GAP analysis is related to GAP analysis. It shares the same common factor of “closing the gap” between A and B. In the case of skills GAP analysis: “A” equals a job or task to be completed, and “B” equals the skills necessary to complete that task. A simple way to understand the analysis […]
One of the best ways to evaluate the attractiveness of a company’s offer is to use The Marketing Mix. For those of you who didn’t catch our article on that topic, The Marketing Mix is a 60s business tool which can be used to determine how desirable an offer is using 7 factors (the so-called […]
A GAP analysis helps to bridge the gap between the current state and the future state in your business. The future state (results) should show a positive change. Here is what every successful GAP analysis template should have. It’s nothing too complex, and it’ll help your firm go from Point A to Point B (positive […]
There are some things they won’t tell you at school. Hell, there are some things they won’t tell you even in the best universities, even those with a loud and super-famous name. Guess why? Because some information is worth millions. In the vast and stormy sea of digital information, particular pieces of it can be […]
We’ve looked at the process behind GAP analysis, including templates. This time, we’re looking into how fit GAP analysis helps identify existing problems in business, specifically in systems and processes. If a system isn’t working in your firm, how do you go about fixing it? This is exactly where fit GAP analysis works. Let’s say […]
Every marketing plan needs a template to ensure every important aspect has been accounted for. It doesn’t need to be complicated, but it does need to be specific. Here’s a template to follow as you create your own marketing plan. 1. Describe your USP simply Your USP — or Unique Selling Proposition — is what […]
Everybody knows that you can market your business and products by posting leaflets on city signposts and signing up for ads in the local paper, but what about having some more modern marketing strategies in your arsenal? In this article, we’ll be discussing 5 modern marketing techniques that you should definitely know, including social media, […]
GAP analysis can be used alongside marketing cost analysis. But it’s transferable to management, customer experience, employee training and more. Here we’ll discuss what GAP analysis is and why it’s necessary for making positive changes in your business. Your GAP analysis goals In GAP analysis, the goal is to identify current behavior and acknowledge what […]
So, you’ve developed your product exactly as you envisioned it, all your friends and family love it, what next? Time to start selling it, right?! Well, not yet… people need to know your product is for sale first — you need to do some marketing. But how exactly do you build the perfect marketing strategy […]
As we explained in a previous article, the marketing mix is a tool which can be used to evaluate the desirability of a brand’s offerings. It does so by looking at a number of predetermined factors, called the “Ps”. To recap, there are four original Ps: Product (What is being offered?) Price (How much does […]
So, you’ve got a killer product, you’ve been carefully marketing it, but the sales just aren’t rolling in. What could possibly be wrong? Targeting. In business and marketing, targeting is the process of selecting your product or service’s target market, and effectively directing your marketing efforts at them. This means picking the right people who […]
Marketing cost analysis identifies the risks and potential gains in a marketing campaign. The ‘cost’ refers to money, energy and/or time spent on a campaign. The focus is profits and expenses. Specifically, whether it’s financially smart to invest in a new project or to expand upon an existing project. Determining expected costs You need to […]
Although building successful marketing campaigns might seem both complicated and tedious, there are a number of different ways to get around the difficult parts, streamline the process, and improve results. In this article, we’ll be learning by example and taking a look at some of the primary qualities that successful marketing efforts share. From selling […]
If you’re looking to bring your organization or offering some extra exposure, then marketing is probably something you’ve already considered. As defined by the Merriam-Webster dictionary, marketing is/are “the activities that are involved in making people aware of a company’s products” — however; this definition doesn’t say anything about what exactly can constitute marketing, which […]
A marketing plan is required to attract new and existing customers. It’s used to pave a path toward profits. To continue running a successful business, your marketing plan needs to be direct, concise, and responsive. And for that, your marketing plan needs to include these 4 parts. 1. Analyze the company and set goals You […]
Segmentation is all about Diversity “Market segmentation is a natural result of the vast differences among people.” Donald Norman, Director of The Design Lab at University of California, San Diego. The strength of this statement lies in its simplicity. It, in very few words, reminds us of the reason we engage in segmentation in the […]
There’s no shortage of information on the web about business analysis frameworks, or even how to use them. As a result, conducting OK business analysis is easy enough with the many step-by-step guides that are out there. However, conducting excellent business analysis is a whole other ballgame! In this article, we’ll be giving you some […]
The internet is a fantastic resource for finding a wide range of things; it’s the first place many of us look to solve a problem or learn a new skill. If you’re an aspiring business analyst, then you may be wondering if you can find business analysis training, or even business analyst certifications, online. In […]
Email marketing isn’t rocket science. In the simplest form, it’s a direct way to communicate with individuals who have given you their email. It’s a method of communication through words, but it’s also a passive method of communication. Social media is a form of active communication, where you can comment, respond, and have a continuous […]
Too much automation can hinder customer experience. When making a call about a problem, we’d rather talk to real humans rather than listening to distorted voices tell us which buttons to press over and over without success. But in marketing, automation can help streamline business for an overall better service. Many automation programs are heavy […]
64% of customers rely heavily on the reviews of current and past users before buying a product [1]. Think back to your last purchase. Did you search for recent reviews first? The bigger the investment, the more likely a customer will ask others whether they recommend the service or not. This is a form of […]
Ever feel like you don’t create enough content to sustain your marketing strategy? Or you don’t have enough new ideas to keep the content flowing week to week, medium to medium? You don’t need an endless supply of ideas to create content that interests your customers. We’ve got a better way to do content smart. […]
There are a number of different tools and techniques which can be used to analyze and, eventually, improve your business. However, before you can analyze anything, you need to have meaningful data from which you can draw valid conclusions. That’s where Business Intelligence, sometimes referred to more shortly as BI, comes in! In this article, […]
‘Supply’ and ‘demand’ are valuable concepts in both business and economics, in their own right. However, put the two together (as supply and demand, or The Law of Supply and Demand) and you now have a world-recognized economic model which defines price determination in a market. In this article, we’ll be introducing you to the […]
Negotiating the terms of any agreement, formal or not, is a complicated matter. Taking commerce as an example, buyers will always want to negotiate to the lowest prices possible, while sellers will always seek to sell at the highest prices possible. Bargaining power is one of many economic concepts introduced to facilitate the understanding of […]
Not to be confused with social media marketing, social marketing is the act of changing behaviors of people. For example, smoking cigarettes were once marketed as the “cool” thing to do. So, everyone smoked back then. It wasn’t connected to cancerous diseases until years later. And by that time, it took more marketing efforts to […]
Every product launch requires a marketing campaign. You can’t just build it, toss it out there, and see profits. Truth is, we’re already drowning in digital noise as is. Don’t add to it. Instead, seek out your customers and pull them into the comforts of your landing pages. Because marketing campaigns create interest for your […]
Email marketing was the most effective digital marketing channel in 2014. 59% of B2B marketers say it’s their most effective channel for generating revenue, and 49% say email marketing is where they put the majority of their efforts [1]. Clearly, it’s a powerful tool to have in your arsenal. If you’ve been thinking about making […]
Internet marketing (also referred to as online marketing) is using tools and channels to reach people online and showcase your company’s products. It’s also an umbrella term. People use one or two methods within internet marketing to grab attention with their digital strategy. We’ll discuss the current most common (and popular) internet marketing methods: Search […]
