PESTEL Analysis
There are loads of business analysis tools out there, but the PESTEL model, also called PESTEL analysis, is one of our favorites. The PESTEL model is a type of PEST analysis which considers six crucial business factors. The six categories are: Political Economic Sociocultural Technological Environmental Legal Although it may seem simple at first sight, […]
PESTLE analysis is an extremely powerful tool in the business world. After all, it accounts for the political, economic, sociocultural, technological, legal, and environmental factors which affect or could one day affect your business — in other words, it’s an amazingly comprehensive analysis tool. But like with all things, using PESTLE analysis effectively is the […]
A PEST analysis about Samsung provides insight into the companies influence, success, and power among four primary macro-environmental factors. All companies are susceptible to these factors (political, economic, social, and technological). By the end you’ll have a grasp of what a PEST analysis is, but if not, the answer is a click away. In this […]
In this PEST analysis of Nestle, you’ll learn about how the world’s largest food and beverage company is affected by four prominent macro environmental factors. In each section, surprising information about the company will be uncovered, including… Why Nestle moved production from Britain to Poland? What caused a massive profit increase the last year? Why […]
In this PESTLE analysis of BMW, you’ll learn many critical factors that have led to the success of the BMW corporation. Each factor falls under one or more of the macro environmental influences related to the PESTLE framework. Specifically, you’ll learn… Who BMW is most likely to compete with? Where BMW Group has allocated funds […]
As a digital marketer, have you included PESTLE analysis research into your strategy? Because if you haven’t, you’re missing out on some pretty important information. It’s so important, even Santa Claus would include PESTLE into his campaigns. And let’s be honest, he’d be the best digital marketer around with his social reach and impressive brand […]
If you’ve ever searched for a PESTLE analysis, you’ve likely also seen it written as PESTEL. We’ve got a few examples of these, such as: PESTLE/PESTEL Analysis of Facebook The Quick Guide to PESTEL Analysis Confusing, right? After seeing the variation, you probably have a few questions. Like, is there a difference between the two? […]
Mexico is a complicated country, full of hopeful citizens wishing to escape poverty. If only the country’s corruption didn’t start at the political level. These politicians are determined to keep benefits to themselves rather than sharing it with the people. Although the country is making headway with technology, the poverty level is still too high. […]
France is known for its exquisite fashion and wines. It’s where people (who live overseas) wish to fall in love. And although the country boasts an impressive economy, structures, and inventions, the land isn’t as lovely for all citizens. See how the six macro-influences affect the French Republic in this PESTLE analysis of France. You […]
Did you know Facebook bought Instagram for a tenth of the price it’s worth now? At the time, people thought Mark Zuckerberg was nuts to buy a platform that had zero revenue. And now it’s worth billions. How Instagram grew to be so profitable in such a short time is answered in this PEST analysis […]
If you’ve ever enjoyed the classic Hershey’s, Kit Kat, or Reese’s Peanut Butter Cups, then you’ve been a consumer of the Hershey’s Company. The Hershey’s Company is the largest chocolate manufacturer in North America and yet they’ve hit major setbacks both politically and economically. This PEST analysis of the Hershey Company examines these issues, as […]
This PEST analysis of Australia identifies critical impacts of four macro-environmental factors: politics, economy, society, and technology, although it can be extended to a PESTLE analysis if one chooses so. What happens in Australia easily affects other countries around the world, especially regarding politics and technology. You’ll want to continue reading to see how this […]
PESTLE Analysis is a versatile marketing analysis tool, and can be used in many industries. The Financial Services Industry provides an excellent opportunity for PESTLE to be used to its full capacity. However, are Financial Service Providers (FSPs) switched on to the potential of this marketing concept? PESTLE Within Finance The Political and Economic (P […]
The Walt Disney company is one of the most beloved by children, adults, and parents. The resorts are full of whimsy and magic. The animations remind you what it’s like to be a kid again. But not everything is fun and fancy-free with this company. In fact, the company has open opinions regarding the current […]
In 1937, the automobile company, Toyota, was formed. This Japanese-based brand is known for their intense research and development. They’re leading the way in vehicle innovation as the first producer of the hydrogen car. The firm also praised for being eco-friendly — in fact, Toyota is the top green automobile manufacturer in the world. But […]
There are many companies the world over, that conduct PESTLE analysis on their brands in order to ascertain strategies for the future or else to understand the market before launching them. It is a fundamental tool of market planning and strategizing that must be carried out to comprehend market trends and the systematic risks involved. […]
PEST analysis examines outside factors and their influences on business. It’s a strategic planning tool used to understand these factors and measure their impact. Before we do PEST analysis, you must understand what it is and why we use it. What is PEST analysis? PEST analysis is a tool expressing the macro environment of businesses. […]
It’s a new year for your business! You want to have a strong start, don’t you? Here’s the thing: You need a plan. And not just a marketing or business plan (I’m sure you have both and if not, here’s what you should know). You need a system most of your competition won’t even think […]
You’ve likely seen Facebook in the news lately. It’s in hot water more often than not. And now, the continuous bad publicity is affecting their stocks and bottom line. See how this social media giant is affected by the six macro-environmental influences in this PESTLE analysis of Facebook. Also read: How to write a PESTLE […]
People invest in stocks every single day because it can improve their finances, serve as a passive income stream, and build capital. For some businesses, the discussion of stocks was so “fundamentally important”, a native stock app was included on their products. I’m talking about Apple products (iPhones, and iPads). Keep in mind, iPads didn’t […]
If you want to know how to write your PEST analysis from scratch, read on. I’ve written dozens of PEST analyses over the last couple of years. And this article documents my process on how, even when you’ve never written one before. But first, let’s begin by explaining what a PEST analysis is and what […]
The New Year is fast approaching. Are you prepared to start your business on the right foot next year? You can use a PESTLE analysis as a guideline. It’ll help you address changes from this year and make conclusions about next’s. With this information, you can go into the New Year with a clear head […]
If you’re into eco-friendly cars, then you’ve definitely heard about Tesla Inc. The company designs, manufactures, and distributes electric cars which are safe for the environment. No other company truly compares… yet. In 2010, Tesla Inc. went public and quickly gained international popularity. Tesla vehicles rely more on electricity than fuel which significantly reduces their […]
Customers in more than 100 countries, walk into Subway for their delicious, healthy options. It’s likely one of the first restaurants to pop into your head when you’re craving something low-calorie, easy, and healthy for dinner. The company boasts their vast selection of fresh, healthy meats and bread. Their slogan is “eat fresh” after all. […]
SONY, a Japanese based business, quickly transformed into one of the leading entertainment companies in the world. If you’re on the lookout for video games, consoles, music, laptops, and movies — SONY has it. But even such an influential company has its flaws. For instance, SONY hasn’t successfully integrated into every industry (looking at you, […]
Netflix is a media company with a portfolio of original and licensed content. You pay a monthly subscription to have access to this portfolio. It’s likely Netflix is available for you, considering it’s operational in 130 countries. However, the type and amount of content vary by country. And in some places, people aren’t happy with […]
Ford Motors is a popular automobile brand. It offers a line of electric and hybrid electric vehicles. They’ve also invested heavily into the self-driving car market. And they’re driven to make their vehicles more energy efficient. But it’s not all sunshine and flowers for the brand. Ford has a history of vehicle malfunctions. They also […]
Everyone knows Microsoft. If you’re not running an Apple device, chances are you’re using a Windows Operating system. Unfortunately, the laptop and PC industry isn’t as strong as it once was. Future success in this realm is still possible. But it’s much more strenuous than ever before. There’s also trouble brewing with data breaches. Some […]
The retail industry is everywhere. Literally. You don’t have to walk down the street to your favorite shop anymore. Just turn on your smartphone and start shopping online. With the help of technology, retail is one of those industries that can survive post-economic destruction. It’s always there, even when buyers don’t have the funds to […]
eBay appeared on the internet 23 years ago. It’s one of those dot-com bubble success stories. It began as nothing but a side hobby and has developed into a multibillion-dollar business. Everyone knows eBay. Sellers exist all over the world. Despite the profound brand recognition, the company’s reputation isn’t as squeaky clean as it once […]
