Coca Cola Business Analysis

Introduction to Coca-Cola

The Coca-Cola Company is an American corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Atlanta, Georgia. The Coca-Cola formula and brand were bought in 1894 by Asa Griggs Candler (December 30, 1851 – March 12, 1929), who incorporated The Coca-Cola Company. The company—headquartered in Atlanta, Georgia, but incorporated in Wilmington, Delaware —has operated a franchised distribution system since 1889: the Company only produces syrup concentrate, which is then sold to various bottlers throughout the world who hold exclusive territories. The company owns its anchor bottler in North America, Coca-Cola Refreshments. The company’s stock is listed on the NYSE and is part of DJIA, the S&P 500 index, the Russell 1000 Index, and the Russell 1000 Growth Stock Index. Muhtar Kent serves as chairman of the company with James Quincey as president and chief executive officer.

Coca-Cola Case Study
Industry Beverage
Founded Atlanta, Georgia, U.S.
Founders John Pemberton as Coca-Cola
Asa Griggs Candler as The Coca-Cola Company
Headquarters
Atlanta, Georgia, U.S.
United States
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