Coca-Cola Case Analysis
Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola Company. Originally intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink’s name refers to two of its original ingredients: coca leaves, and kola nuts. The current formula of Coca-Cola remains a trade secret, although a variety of reported recipes and experimental recreations have been published.
The Coca-Cola Company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold exclusive territory contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners. A typical 12-US-fluid-ounce can contains 38 grams of sugar. The bottlers then sell, distribute, and merchandise Coca-Cola to retail stores, restaurants, and vending machines throughout the world. The Coca-Cola Company also sells concentrate for soda fountains of major restaurants and foodservice distributors.
The Coca-Cola Company has on occasion introduced other cola drinks under the Coke name. The most common of these is Diet Coke, along with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Zero Sugar, Coca-Cola Cherry, Coca-Cola Vanilla, and special versions with lemon, lime, and coffee. Based on Interbrand’s “best global brand” study of 2015, Coca-Cola was the world’s third most valuable brand, after Apple and Google. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 87 in the 2018 Fortune 500 list of the largest United States corporations by total revenue.
| Industry | Beverage |
|---|---|
| Founded | Atlanta, Georgia, U.S. |
| Founders | John Pemberton as Coca-Cola Asa Griggs Candler as The Coca-Cola Company |
| Headquarters | Atlanta, Georgia, U.S., United States |
| Related Food and Drink Companies: | Starbucks, McDonalds , PepsiCo, Red Bull, Krispy Kreme, Wrigley, Heineken, Boost Juice, Absolut Vodka, Hardee, Tim Hortons, Hard Rock Cafe, KFC, Gold Star Chili, Mac Cosmetics, Dominos, Frito Lay, Red Lobster |
Coca Cola Case Study Examples
Coca Cola Case Study
#1) What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not? Corporate Reputation is extremely important when considering the role that it plays regarding organizational performance and […]
SWOT Analysis for Coca Cola
Strengths* It is the world’s leading brand of soft drinksIt has a very well known brand across the world. The business is valued at around $67,000 million which ranks far ahead than its competitor Pepsi which is valued at $12,690 million. Coca Cola also own a wide range of different brands such as, Oasis and […]
The Coca-Cola Company: Analysis
In start, I was a little bit confused about the topic. I reviewed the guidelines and initially, I selected three topics out of those given in the list. Then, I outlined the different areas of each topic. Finally after having discussion with mentor and keeping in mind, my skills and abilities, I selected the topic […]
Swot Analysis of Coca Cola
The Coca-Cola Company (Coca-Cola) is a leading manufacturer, distributor and marketer of Non-alcoholic beverage concentrates and syrups, in the world. Coca-Cola has a strong brand name and brand portfolio. Business-Week and Interbrand, a branding consultancy, recognize Coca-Cola as one of the leading brands in their top 100 global brands ranking in 2006. The Business Week-Interbred […]
Marketing Plan of Coca Cola
Coca-Cola in Great Britain Live On The Coke Side of Life Table of Contents Introduction3 PESTLE Analysis of the macro-environment4 SWOT Analysis5 BCG Matrix6 SPICC7 Suppliers7 Publics7 Intermediaries7 Competition8 Customers, consumers and markets10 Soft Drinks Market10 Table 1: Soft Drinks UK Market Segmentation11 Market for smoothies12 Table 2 : Forecast of UK retail sales of […]
Coca Cola Analysis (Accounting)
The Coca Cola Company is the world’s leading owner and marketer of nonalcoholic beverage brands. In order to achieve long-term sustainable growth they look at their brands, financial strength, unrivaled distribution system, global reach, and a strong commitment by management and associates worldwide. The company focuses on inspiring their employees, satisfying customer desires, nurturing partners, […]
