Harvard saneness Review case: DIED 1 . What Industry does the DIED company belong to, and how would you describe Dido’s ‘Value proposition” (what customers anticipate from Dido’s services), In contrast to that of other competitors In that market space? (Please Include a few other typical customers, and analyze differences In words or a table format).
DIED belongs to a new industry of design consultancies. DIED is a global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow.
Dido’s value proposition contains three key points which are l). Latently new ways to serve and support people by uncovering latent needs, behaviors, and desires. 2) Envision new companies and brands, and design the products, services, spaces, and interactive experiences that bring them to life.
3). Help organizations build creative culture and the Internal systems required to sustain Innovation and launch new ventures. , As a design consultancy firm, DIED was a clear leader In product development business with strong capabilities In product and strategy offerings.
Its capabilities are In wide range Included mechanical, electrical, and software engineering, as well as Industrial and Interaction design, prototype machining, human factors research interior architecture and more. Examples of the typical customers and projects DIED did are illustrated in the below pictures. 2.
How would you assess the Simmons project? What criteria would you use in the evaluation process? Clearly compare how these outcomes compare to that of Dido’s typical projects. The Simmons project is excellent.
The criteria I would use are: * Conscientious about the client desires Well organized framework Clarified project objective Team work and professional team members, powerful research external communication * Client satisfaction and terrific relationship * The project deliverables are radical for the client Internal & Simmons project is a typical phase O project. The outcomes are trying to define the “opportunities for Simmons”. Phase O has potential to be strategic rather than tactical.
Phase O typically generated observation-based research, strategic frameworks, opportunity maps, and concept scenarios for the client; Output was referable presented In a visible, tangible format such as sketches, animations, or video prototypes.
3. What role does Dido’s culture and organizational processes play in delivering DIED has strength of its expertise and its inclusive, collaborative culture. I think its culture is the key strategic advantage which is hard for its competitors to copy.
Working in such culture, employees would act on their ideas with little concern about what others, including bosses, might say. This is the way people come up with ideas. Effective knowledge sharing with the supporting tool -tech box also helps to inspire signers’ thinking.
“Weird” is respected inside of DIED. The culture is supported by effectively running system inside of DIED. DIED culture contributes to cross fertilization and informal knowledge transfer across disciplines. DIED culture aligns with DIED mission to create ‘Innovation” product and services to its clients.
It is the source to enable employee to deliver creative output to clients. 4.
How do Phase zero services differ from the typical Phase 1-4 services? What is considered as success in Phase zero, and how would you pitch such services to a potential client? Differences: Phase O was concerned with setting the context for the design initiative. Phase O has potential to be strategic. A lot of what designers do in phase 1-4 is tactical, But Phase O is more strategic, it has the ability to create leverage.
You could create a platform that somebody can leverage in many ways. You could deliver insights that can be used to develop lots of different products and services.
Or you could give somebody a whole map of things they might develop in the future. What is considered as Success in Phase O: The deliverables in Phase O typically enervated observation-based research, strategic frameworks, opportunity maps, and concept scenarios for the client; Output was preferably presented in a visible, tangible format such as sketches, animations, or video prototypes.
Fundamentally, the deliverables are organizationally or culturally. How to pitch such services to a potential client First of all is” opportunity Identification”. To identify phase O projects begins in the “business development phase with DIED staff presenting to the potential client and discussing the client’s needs. If in these discussions, the client could not articulate hat they wanted to do, or if what the client suggested didn’t appear reasonable to be the DIED representatives, the project could be termed as phase O.
Secondly, I should get to know the client.
Being able to be empathic, not only to the end under but to the organization I am working with. The thing that kills most ideas is not that they are not good ideas; it’s that they are not good ideas organizationally or culturally. 5. To what extent is Phase Zero a good fit for DIED? Should they continue to I think Phase O is critical for DIED. Yes, they should continue to emphasize then expand this service.
Why? Because world is changing. The product and services providers are under more complicated challenges in terms product innovation.
Products are no longer some simple, physical things, new products and services all had to be networked or connected and firms had to take into account the user issues at the more complex, system level. In such circumstances, firms will rely on more professional consultancy to help them. Phase O in DIED is more like a management consulting offering to the client, but is complementary to the linear, left-brained approach of the management consultant tit visual and tangible deliverables.
How: I think DIED could position Phase O to be either a separate business or an important phase which will be integrated with the other four phases in its traditional work process. Defining phase O was a separate service allowed DIED to set expectations, define output, and estimate budget and staff appropriately.