Market Analysis of Two Wheeler Industry
Two Wheeler Two Wheelers in India India, is the second largest producer of two-wheelers in the world. In the last few years, the Indian two-wheeler industry has seen spectacular growth. The country stands next to China and Japan in terms of production and sales respectively. Majority of Indians, especially the youngsters prefer motorbikes rather than cars. Capturing a large share in the two-wheeler industry, bikes and scooters cover a major segment.
Bikes are considered to be the favorite among the youth generation, as they help in easy commutation.
Large variety of two wheelers are available in the market, known for their latest technology and enhanced mileage. Indian bikes, scooters and mopeds represent style and class for both men and women in India. Benefits of two wheelers Two-wheelers are the most popular and highly sought out medium of transport in India. The trend of owning two-wheelers is due to its- •Economical price •Safety •Fuel-efficient •Comfort level However, few Indian bike enthusiasts prefer high performance imported bikes.
Some of the most popular high-speed bikes are Suzuki Hayabusa, Kawasaki Ninja, Suzuki Zeus, Hero Honda Karizma, Bajaj Pulsar and Honda Unicorn.
These super bikes are specially designed for those who have a zeal for speedy drive. Browse through the pages and catch all the details of high-performance two wheelers in India. Know more about latest launches and happenings in two wheelers industry. Bajaj Auto Established in 1945, Bajaj Auto Ltd. was incorporated as a trading company.
Till 1959, they imported scooters and three-wheelers from Italy and sold them in India. The company got a production license in the year 1959 and fastened a technical collaboration with Italian PIAGGIO in 1960. Bajaj Auto Ltd. s one among India’s top ten companies in terms of market capitalization and among the top five in terms of annual turnover. The company started producing scooters in the year 1961 and followed three-wheelers production in 1962.
Its collaboration with Piaggio expired in 1971 and since then, their scooters and three-wheelers are being sold with the brand name “BAJAJ”. Maharashtra Scooters Ltd. , a Company with 24% equity participation by the Company and 27% participation from Maharashtra State Government’s Western Maharashtra Development Corp. was formed in the year 1975 under the “Horizontal transfer of technology” policy.
The first production unit is located at Satara, Maharashtra.
The unit continues to collect scooters from CKDs supplied by the Company. These scooters are marketed through the Company’s distribution network and under the Company’s brand name. In 1984, the second production plant was set up at Aurangabad, Maharashtra. This plant started scooter production in 1986, three-wheeler production in 1987 and scooterettes and motorcycle facilities were commissioned in 1990 & 1991 respectively. Today, the company has become a market leader with annual production in excess of 1.
35 million units which was about 4000 units in 1961.
These days, Bajaj Auto Ltd. has started offering products in all segments (mopeds & scooterettes, scooters, motorcycles, three wheelers). TWO WHEELERS >> MOTORCYCLE Bajaj Discover 150 DTSi 150 CC Bajaj Avenger 180 CC Bajaj CT 100 99. 27 CC Bajaj Discover DTSi 135 CC Bajaj Kawasaki Caliber 111.
6 CC Bajaj Kawasaki Boxer 111. 6 CC Bajaj KB 125 123 CC Bajaj 4S Champion 99. 35 CC Bajaj Platina 99. 27 CC Bajaj Pulsar 135 LS 135CC Bajaj Pulsar DTS-Fi 220 CC 220 CC Bajaj Pulsar DTSi •Pulsar 180 DTS-i UG •Pulsar 150 DTS-i UG •Pulsar 200 Cc •Pulsar 220 DTS-Fi 180 CC 150 CC 200 CC 220 CC Bajaj Wind 125 124. CC Bajaj XCD 125 CC Bajaj Discover DTS-Si 100cc 100 CC Bajaj Pulsar 220 S 200CC >> SCOOTERS Bajaj Bravo 145 CC Bajaj Chetak 145.
45 CC Bajaj Classic SL 145. 45 CC Bajaj Legend 150 CC AWAITED MODELS Bajaj Kawasaki Ninja ZX 6R Motorcycle Bajaj Steel Kick Start Motorcycle Bajaj SteelSelf Start Motorcycle Bajaj XCD Sprint 135 Motorcycle Bajaj XCD Sprint 150 Motorcycle Bajaj KTM 690 Supermoto Motorcycle Bajaj KTM 990 Superduke Motorcycle Bajaj KTM RC8 Motorcycle Bajaj KTM 990 Supermoto R Motorcycle Bajaj KTM 990 Supermoto Motorcycle Bajaj KTM 990 Adventure Motorcycle Bajaj KTM 990 Adventure R Motorcycle
Bajaj KTM 690 Enduro R Motorcycle Bajaj KTM 690 SMC Motorcycle Bajaj KTM 690 Enduro Motorcycle Bajaj KTM 125 Duke Motorcycle Bajaj Kawasaki Z750 Motorcycle Bajaj Kawasaki Z1000 Motorcycle Bajaj Kawasaki Versys Motorcycle Bajaj Kawasaki Ninja ZX 14 Motorcycle Bajaj Kawasaki Ninja ZX-10R Motorcycle Bajaj Kawasaki Ninja 650R Motorcycle Bajaj Kawasaki ER-6N Motorcycle ….
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….. Hero Honda Hero Honda Motors Ltd.
is a result of the joint venture between India’s Hero Group and Japanese Honda Motors Company in the year 1983.
This joint venture has not only created the world’s single largest two wheeler company but also one of the most successful joint ventures worldwide. Hero Honda is globally known of being the most fuel-efficient and the largest CBZ selling Indian motorcycle company. This is a relationship so harmonious that Hero Honda has managed to achieve indigenisation of over 95 percent, a Honda record worldwide. The below chart shows the golden years in the history of HERO HONDA :- 1985 CD-100 1989 SLEEK 1991 CD-100 SS 1994 Spelendor 1997 Street 1999 CBZ 2001 PASSION 2002 DAWN, AMBITION 2003 CD-DAWN, SPLENDOR +, PASSION +,
KARIZMA 2005 SUPER-SPLENDOR, CD-DELUX, GLAMOUR, ACHIEVER The company is committed to provide the customer with excellence.
A rich background of producing high value products at reasonable prices led the world’s largest manufacturer of motorcycles to collaborate with the world’s largest bicycle manufacturer. During 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. They company possess three manufacturing units based at Dharuhera, Gurgaon and Haridwar are capable to produce 4. 4 million units per year.
They introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. The unique features like fuel conservation, safety riding courses and mobile workshops helped the group reach in the interiors of the country.
Well-entrenched in the domestic market, Hero Honda Motors Ltd. turned its attention overseas, and exports have been steadily on the rise. Over the years, the Company has received its share of accolades, including the National Productivity Council’s Award ( 1990-91), and the Economic Times – Harvard Business School Association of India Award, against 200 contenders.
The gross sales of Hero Honda by March end’2008 was 33,371,43 Crores Hero Honda Achiever Hero Honda CD Dawn Hero Honda CD Deluxe Hero Honda CD 100 Hero Honda CD 100 SS Hero Honda Glamour Hero Honda Glamour •Glamour •Glamour – FI Hero Honda Splendor •Splendor + •Super Splendor •Splendor NXG Hero Honda Passion Plus Hero Honda Sleek Hero Honda CBZ X-TREME Hero Honda Karizma •Karizma ZMR FI Hero Honda Hunk .
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….. Electrotherm India Ltd Indus Elec-trans, a division of Ahmadabad’s well known established company, Electrotherm (ET) India Ltd.
has successfully carved a niche for its two wheeler products in India’s cut throat booming auto sector. Ever since its establishment, Electrotherm’s auto division has gained its due respect among the two wheeler connoisseurs. View All Models The unmatched technological inputs applied for quality production of electric ; hybrid electric vehicles, has helped it to stand out. Currently indulged in producing hi-tech electric two wheelers, YO bykes, the division is working hard towards aiming an eco friendly future for the Indian transportation. Being a part of an acknowledged company, Indus has got a boost as well has earned trusted client.
Using innovative ideas, electrical technology ; backed by expertise personnels, the motoring venture of Indus Elec-trans till now has been smooth ; constant. Though, further plunge into the development of three wheelers, four wheelers and hybrid electric low floor buses are as well on anvil for future. ELECTROTHERM INDIA LTD. MODEL CAPACITY Yo Smart 100CC …
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. Honda Motorcycles ; Scooters India Private Limited Established in 1999, the Honda Motorcycle ; Scooter India Pvt. Ltd. (HMSI) is a wholly owned subsidiary of Honda Motor Company Ltd.
View All Models Japan and is located at Manesar, Haryana.
The company’s most well known brand is the Honda Activa that revolutionized the Indian scooterette market in terms of design and features. The company exports scooters to the European Union. HONDA MOTORCYCLES MODEL CAPACITY Honda CBX 250 Twister 249 CC Honda VTR 250 249 CC Honda CBR 600F 599 CC Honda CBR 250R 249. 4 CC Honda CBR 600RR 599 CC Honda CBR 150R 149. 4 CC Honda Interceptor VFR800 781 CC Honda CB Unicorn Dazzler 150 CC Honda CB Twister 110 CC Honda Shine 125 CC Honda Unicorn 149. 1 CC Honda Stunner CBF 125 CC Honda CBF Stunner FI 124.
7 CC …..
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Kinetic Motor Established in year 1970, Kinetic Engineering Ltd. is the reliable and trusted manufacturer and exporter of 2-wheelers. Born of the vision of the late Shri H. K. Firodia, Kinetic Engineering Ltd.
has produced useful, heart – winning products for over two decades. Kinetic Engineering Ltd. ( KEL ), manufactures a vast variety of scooters, motorcycles and mopeds which are well recognized and popular for their fuel economy, quality and reliability in whole country. The company advanced manufacturing set up has enabled them to reach high quality standards.
Its three manufacturing plants are located at Ahmednagar (for scooterettes and mopeds), Pitampur (Indore, for scooters) and Goregaon (Pune, for motorcycles and step-thrus)) with the capacity to manufacture 4 lakh vehicles per year.
Along with this, KEL export these vehicles to various countries like USA, Canada, Sweden, Latin America, Denmark and the Middle East. Kinetic Honda Motor Ltd. is the joint venture of Kinetic Engineering and internationally known Honda Motor Company of Japan. Most famous bike among two wheeler motorists in the country is Kinetic Honda – 100cc bike.
Strong service network set up in India is the backbone of KEL.
Always been conscious of quality and customer oriented production, the company has been a trendsetter in the Indian two-wheeler industry. The company sales recorded in June’08 is around 23. 66 crore. By the end of this year KEL will invest up to Rs 30 crore in Mahindra Two Wheelers Pvt Ltd to buy 2. 95 crore equity shares of the latter. Company URL : http://www.
kineticindia. com/ TWO WHEELERS ;gt;;gt; MOTORCYCLES Kinetic Aquila Kinetic Velocity Kinetic Challenger Kinetic Comet Kinetic Stryker Kinetic GF •GF Laser •GF 170 •GF 125
Kinetic Boss •Boss •Boss 115 ….
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. LML INDIA One of the highly acclaimed name among scooter manufacturers in the country is LML India. LML India has its 30% market share in volume terms with its popular scooter brand “Supremo”. In monetary terms, the company turnover has grown from Rs. 209. 05 crores in 92-93 year to approx.
Rs. 832. 71 crores in Sept ’98. Net sales has declined to around Rs. 648. 00 crore in year 2007.
It plans to assist authorized dealers with a WAN (wide area network) and sell spare parts through the Net.
The company is also working towards setting up five training schools (one each in Mumbai, Kanpur, Bangalore, Calcutta and Noida), to train mechanics and service personnel. In the first phase of 1999, LML India has started with 120 people and hopes to build up a base of 20,000 trained mechanics over time. Alongside, its 300-dealer strength is to be over 500 soon.
LML Limited is the company that changed the face of scootering in India in collaboration with Piaggio. Now, this company has entered motorcycle market in collaboration with Daelim of Korea. LML has just launched whole line of motorcycles to magnify its freedom.
Despite, LML scooters are no longer branded as Vespa they continue to provide the same high quality scooters under the LML name. The company has its marketing and exporting network in various countries like in Italy, UK, USA etc. LML India production is mainly in the metal body geared scooter with models like NV Xpress, Star Xpress, Select II, Pulse and the Sensation, which observed decline in 2006.
In order to recover its eminence in the automotive industry, company has launched two-stroke metal body geared scooters, comprising two and four-stroke plastic bodied gear less scooters, both in geared and gear less versions. gt;> MOTORCYCLES LML Beamer LML Energy FX LML Graptor LML Adreno FX LML Freedom •Freedom DX •Freedom Prima 110 •Freedom Prima 125 •Freedom Topper …..
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. Royal Enfield Motors Established in 1955, Royal Enfield was the brand of the Enfield Cycle Company. Royal Enfield is one the oldest bike on the road. The company is well known for producing motorcycles, but they also produce bicycle, stationary engines, lawnmowers and rifle small parts for the Royal Small Arms Factory in Enfield. Royal Enfield Motors Ltd. has its headquarter ituated at Thiruvottiyur, Chennai, Tamil Nadu, India. In 1990, Royal Enfield entered into a strategic alliance with the Eicher Group, and later merged with it in 1994. The annual turnover of the company is Rs. 10 billion. The Eicher Group has a range of interests in the automotive industry, including small trucks, tractors, exports, automotive gears, management consultancy and cartography. The corporate philosophy of Royal Enfield Motors Ltd. is built around quality and unflinching loyalty to the customer, a few reasons why the legendary Bullet is not just a bike but a motorcycling icon.
The ruggedness and reliability of the bike is endorsed by the army, the police, the paramilitary forces and over 500 institutions which form part of the die-hard customer base of the Bullet, dubbed the “Rajagadi”, or royal vehicle. The innovative ideas of the Royal Enfield -Eicher nexus is exhibited in the new line of Enfield bikes and the global technological tie-ups. Royal Enfield has existing technical tie-ups with : – Criterion Engineers, UK for a new 5 speed transmission system. – DB Designs, UK for styling. – AVL, Austria for new engines. – FW Egli for high power engines for 535cc and 624cc. Royal Enfield Motors Ltd. perates out of 12 area offices, 16 depots, over 250 dealers and 150 authorized service centers in India. The company also exports its products to over 20 countries including Canada, France, Japan, USA, Germany and UK. Company URL : http://www. royalenfield. com/ TWO WHEELERS >> MOTORCYCLE Bullet 350 Bullet 500 Enfield Diesel Bullet Deluxe Bullet Electra •Bullet Electra •Bullet Electra 5S Bullet Machismo Bullet Machismo 500 Bullet Std 12V Lightning 500 Taurus Thunderbird Twinspark Royal Enfield Classic 500 ……………………………………………………… Suzuki Motor Corporation
Suzuki is a global leader in the automotive industry, with over 50 years of continuous profitability. That means we build great products, and we’ll always be there to support our customers. Suzuki Motors Corporation is an admired world leader in high-performance automobiles, SUVs and motorcycles. The experience and expertise that makes Suzuki synonymous with consistent performance, goes right into every vehicle they make. View All Models Suzuki Motor Corporation possess an entirely owned subsidiary in India – Suzuki Motorcycle Corporation. This Indian subsidiary employs about 650 people including the contract workers.
Suzuki Motorcycle is a manufacturer of two-wheelers and has its manufacturing facility at Gurgaon, Haryana. The company started its manufacturing operations in Februray, 2006. Today, some of the most technologically advanced, exciting, and dependable vehicles on the road were manufactured by Suzuki Motors. Buying a Suzuki offer you maximum confidence—because of the proven quality of the products, the pride and strength and unbeatable built-in value. Suzuki In the year 2006, was named as the fastest-growing Japanese auto company in America by Automotive News.
The company quickly followed up by introducing America’s first affordable seven-passenger SUV, the Suzuki XL-7. With the imaginative 2006 Grand Vitara Suzuki proved that it is possible to mix sophistication and ruggedness in an SUV without a premium price tag. In 2008, the company launched its new car “SX4 Sport” which has succeeded to achieve the Automotive Best Buy Award. SUZUKI MOTORCYCLES MODEL CAPACITY Suzuki Slingshot 124 CC Suzuki GSX R600 599 CC Suzuki Gladius 650 645 CC Suzuki B-King 1340 CC Suzuki Hayabusa 1300 1300 CC Suzuki Intruder M1800R 1783 CC Suzuki GS 150R 150 CC
Suzuki Heat 125 CC Suzuki Zeus 125 CC Suzuki Access 125 125 CC ………………………………………………………………. TVS Motor TVS Motor is a leading and trusted two wheeler company began with the vision of TVS Scooty. Scooterthe founder of the Sundaram Clayton Group, the late T. S. Srinivasan – ‘to design, develop and produce an affordable moped for the Indian family. ‘ This vision was realized in 1980 when TVS 50, India’s first two-seater moped rolled out of the factory at Hosur in Tamil Nadu, Southern India. The company has been known for its ruggedness and reliability.
TVS 50 was successful and it has smoothened the way for many successes for TVS Suzuki even before its launch in the market. The TVS 50 XL is especially designed for individuals who want economy fused with sporty looks. Recently new XL Super With a 70 cc high-tech Power Pack is all set to redefine the category of mopeds in the country. The Suzuki Samurai was launched for the time conscious urban commuter. The Max 100 R was engineered for those who demanded strength and ruggedness. Along with them all, Suzuki Shogun was for those who wanted raw power.
TVS Motor has continually worked on innovating the motorcycle segment along with two wheeler range. The Suzuki Shaolin, developed by TVS Suzuki is India’s first 5 speed, 140 cc motorcycle. Another example of the company success is TVS Scooty, a 60 cc Scooterette which keep one step ahead of its time in India. TVS Motor has been coveted 2 IT awards, one of them is bagging the SAP ACE 2008 award for Customer Excellence and the other one is 2008 Symantec South Asia Visionary Award. Along with this, it is the first company in the world to be honored with The Deming Prize for Total Quality Management.
In September 2008, the company has got 19% growth for registering total two wheeler sales of 137,246 units . The company is the third largest two-wheeler manufacturer in India and ranks among the top ten globally. The company was the first in India to launch 2-seater 50cc moped and 100cc Indo-Japanese motorcycles. At present TVS Apache, TVS Victor, TVS Scooty, TVS Centra and TVS Fiero are the popular bikes in Indian market. In all, team TVS has triumphed each and every race and rally in the country from the road to racetrack, with each of the TVS bikes being a winner.
And each time the ‘Team TVS’ has won on the track or off it, our customers have secured a better product for their personal transportation. Company URL : http://www. tvsmotor. in/ TWO WHEELERS >> MOTORCYCLES Suzuki Hayabusa 1300 Suzuki Intruder M1800R Suzuki GS 150R TVS Apache RTR FI TVS Centra TVS Fiero •TVS Fiero F2 •TVS Fiero FX Suzuki Max 100 Suzuki Max 100R Suzuki Samurai Suzuki Shogun Suzuki Shaolin TVS Flame TVS Victor •TVS Victor GLX •TVS Victor GX •TVS Victor Edge TVS Star •TVS Star •TVS Star City ………………………………………………………………
Yamaha Situated at Faridabad, Haryana, Yamaha Motor India Private Limited is a 100% owned subsidiary of Yamaha Motors Company Limited of Japan. Total employee strength of the company is more than 3000 people. View All Models The company has opened “Yamaha One”- a branded dealership at Delhi and plans to open more in the future. Along with this, Japan has also set up another subsidiary-Yamaha Motors India Sales Pvt. Ltd. (YMIS) that deals with the sales and after sales services for Yamaha brand of bikes. It is located at Surajpur, outside Delhi with an employee strength of 120.
Yamaha’s association with India began in 1985 for the first time when it provided technical assistance to the Escorts Group in manufacturing of motorcycles. On July 1, 1955, Yamaha Motors was founded as a motorcycle manufacturer which build products that stand out for their quality wherever they are sold. In the year 1960, the company began manufacturing powerboats and outboard motors. In June 2000, the equity holdings were revised and company acquired 74% of the share. The company has its manufacturing unit in Faridabad and Surajpur, which supports the production of motorcycles for domestic as well as overseas market.
Considering environment sensitive issues, Yamaha Motors also goes into the concept of environment friendly technology that brags of effluent treatment plant, rain water – harvesting mechanism and a motivated forestation drive. The company believe in taking care of not only customers motoring needs but also the needs of future generations. YAMAHA MOTORCYCLES MODEL CAPACITY Yamaha YBR 110 110 CC Yamaha YZF-R1 2010 – Yamaha VMAX 2009 1679CC Yamaha Fazer 153CC Yamaha FZS 150 CC Rajdoot Excel-T 173 CC Yamaha RXZ 132 CC Rajdoot Deluxe 173 CC Rajdoot Standard 173 CC Yamaha Enticer 123. 7 CC
Yamaha Escorts Ace 173 CC Yamaha RX 135 132 CC Yamaha Gladiator •Gladiator Std •Gladiator DX 123. 7 CC Yamaha Libero G5 106 CC Yamaha Crux 106 CC Yamaha Gladiator Type JA 123. 7 CC Yamaha Alba 106 106 CC Yamaha YZF R1 1000 CC Yamaha MT 01 1670 CC Yamaha YZF-R15 150 CC Yamaha FZ 16 150 CC ………………………………………………………………. Mahindra Two Wheelers Limited Mahindra Two Wheelers Limited forms a part of the Mahindra ; Mahindra group. An India based two wheeler manufacturing company, it offers an impressive, stylish as well as exclusive range of scooters and motorcycles.
View All Models The range that it extends includes two wheelers that range between 50cc Mopeds to 135cc scooters. Mahindra Group, the parent company of Mahindra Two Wheelers Limited is amongst the top 10 industrial houses in India. The US $6. 3 billion Mahindra Group has extended its wings far and wide in different industries and sectors like utility vehicles, tractors, timeshare business, telecommunication software and rural finance. Mahindra Two Wheelers Limited (MTWL) is backed by the Mahindra Engineering Services (MES), the Italy-based design house, engines engineering and Taiwan’s Sanyang Industry Company Limited (SYM).
Apart from the support of these departments and the intensive R ; D of M;M, the two wheeler manufacturer plans to assume a significant position in the rapidly growing Indian and global two-wheeler market. The automaker has its network in countries like USA, Canada, Latin America, Europe, Africa, Middle East and South Asia. This two wheeler maker formally entered the two wheeler industry by acquiring with the successful acquisition of business assets of Kinetic Motor Company Limited (KMCL). Mahindra Two Wheelers Limited MODEL CAPACITY Mahindra Rodeo 125 cc Mahindra Duro 125 cc
