Netflix Case Analysis
Netflix, Inc. is an American media-services provider headquartered in Los Gatos, California, founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. The company’s primary business is its subscription-based streaming OTT service which offers online streaming of a library of films and television programs, including those produced in-house. As of October 2018, Netflix has 137 million total subscribers worldwide, including 58.46 million in the United States. It is available worldwide except in Mainland China, Syria, North Korea, and Crimea. The company also has offices in the Netherlands, Brazil, India, Japan, and South Korea.
Netflix’s initial business model included DVD sales and rental by mail, but Hastings jettisoned the sales about a year after the company’s founding to focus on the DVD rental business. Netflix expanded its business in 2007 with the introduction of streaming media while retaining the DVD and Blu-ray rental service. The company expanded internationally in 2010 with streaming available in Canada, followed by Latin America and the Caribbean. Netflix entered the content-production industry in 2012, debuting its first series Lilyhammer.
Netflix has greatly expanded the production and distribution of both film and television series since 2012, and offers a variety of “Netflix Original” content through its online library. By January 2016, Netflix services operated in more than 190 countries. Netflix released an estimated 126 original series and films in 2016, more than any other network or cable channel. Their efforts to produce new content, secure the rights for additional content, and diversity through 190 countries have resulted in the company racking up billions in debt: $21.9 billion as of September 2017, up from $16.8 billion from the previous year.[16] $6.5 billion of this is long-term debt, while the remaining is in long-term obligations. In October 2018, Netflix announced it would raise another $2B in debt to help fund new content.
| Founded | August 29, 1997; 21 years ago in Scotts Valley, California |
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| Headquarters | Los Gatos, California, U.S. |
| Area served | 190 countries |
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| Related Corporations: | Amazon, Nike, Facebook, Google, Apple, IBM, Microsoft, Disney, Twitter, Samsung, Toshiba, Dell, Linkedln, eBay, Marriott, Kodak, Nokia, YouTube, Xiaomi, Miele, Ritz Carlton, Hilton, Four Seasons, Intel, Philip Morris, Motorola |
Netflix Case Study Examples
Netflix
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Netflix Strategy
Netflix: Strategic Analysis Strategy I – Winter 2012 Basic Information & Assessment of Strategy Netflix is a U. S provider of on-demand Internet streaming media. Launched in1997, it originally offered DVD rental on a pay-per-use basis. In 1999, the company moved to a subscriptionbased model. In January 2008, Netflix began offering unlimited steaming content. Initial […]
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Netflix has been in the forefront of innovation in the video rental industry despite the fact that it came about 20 years after the opening of the first brick and mortar video rental store (The Video Station) and 12 years after the opening of Blockbuster (its most prominent competitor). Netflix’ mail service came in at […]
Netflix Case Study Online Free
We have also delved into the central elements of the subscriber model, as well as constructed a prospective model to forecast the expected cash flows for the next five years. This forecast model helps to analyze the possibility of acquiring new subscribers. Using this model, we furthermore examined the estimated value of Netflix. com. As […]
Marketing Report for Netflix
David Silsby11/11/12 MKT 209 Product #1 – Netflix streaming video Netflix is a company that provides streaming movies and television shows to customers. It has two ways to provide the content it offers. One option is DVDs through the mail. Another option is its streaming service. It has become very popular due to increases in […]
Netflix Case Study
Netflix‘s entrance in to the movie rental industry during the early nineties gave them a perfect position to capture the market. At the time of Netflix’s founding many customers of normal video renting stores where becoming frustrated with the lack of service and late fees these video rental stores where providing. Netflix’s original strategy of […]
