Sales Managers Case Study

Overall, sales revenue was 355 below target. The reasons are: 1. Sales staff are not highly motivated, and staff turnover is high. 2. The Sales Managers say that the low sales are due to strong competition in this segment of the market. 3. The previous director had no clear strategy for developing sales. 4. Not enough market research has been done, and the customer database does not produce reliable results. A New Appointment There are three candidates for the position of Sales and Marketing Director.

They all work for Yuckier in either Mexico or one of the foreign subsidiaries. The new director will be based in SAA Paulo, Brazil. Here Is an extract from the Job description: -The successful candidate will be: C] a strong personality with leadership qualities C] energetic, dynamic, and enthusiastic -He/she will have: 0 a good academic background and relevant work experience 0 organizational and Interpersonal skills 0 innumeracy skills and analytical ability CLC good linguistic ability.

The position will Involve frequent travel In three countries. -Care for the environment; recycle paper! Case Study Reading 1 By combination poor. Overall, sales revenue was 355 below target. The reasons are: 1 . Sales staff are director will be based in SAA Paulo, Brazil. Here is an extract from the Job description: 0 a strong personality with leadership qualities 0 energetic, dynamic, and enthusiastic 0 organizational and interpersonal skills 0 good linguistic ability. The position will involve frequent travel in three countries.

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