Statement of the problem

How will we cater to younger consumers without affecting our senior customers? II.

SOOT Analysts Strengths: Monthly Breakfast Special for Senior Citizens ere Breakfast special promo amounting $1. 99 and free coffee refills for people aged 55 and older would not only attract senior customers in their area but also attract ‘suitors from other neighboring city as well. These promos will help them get more potential customers. Customer Loyalty Loyal customers are more inclined to share their positive experience and make commendation of a product or service to their friends.

They reinforce your brand in the mind of consumers that are unfamiliar and new to your brand. To customer loyalty engine the whole concept of McDonald reemployed – Customer relationship Customer satisfaction is a vital tool to the success of any business.

Bridge’s McDonald’s is a happy place, and their employees have developed close relationships to their senior customers. Insaneness: Crowding problem Customers would most likely go to other fast food restaurants if the place is crowded. Image of Bridge’s McDonald’s

McDonald’s is a fast food restaurant, and normally customers are expected to eat and leave. But because of the over staying of the senior citizens they’re most likely to woes more like a European style restaurant wherein rushed and feel very comfortable lingering. Location the customers are never ridge’s McDonald’s is located in a city with many seniors. Opportunities: New Potential Customers A place that seems busy might be seen as a good place to go and a friendly place.

This opportunity can open up to new potential customers. Threats: Growing Population of the Senior Citizens

Crowded places will not be so attractive to customers who don’t like slow services and small room of comfort. Furthermore, a place filled with old people might discourage {monger customers. Strong Competition Other venues for fast food restaurant such as Jollied, KEF, and Chocking still have a strong appeal to the public. If potential clients find it tedious to go to the Bridge’s McDonald’s, they can easily switch to different alternatives.

Ill. Alternative Course of Action 1 . Special Promos for a group of young customers Cons: IV. Recommendations