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The SPACE Matrix is a four-quadrant graphical axis that Indicates whether an organization should pursue conservative, aggressive, defensive, or 13 competitive strategic strategies.
The graph Is charted based on the average scores of tings given to four types positions, namely, the Organizations Financial Position (PI Stability Position (SP), Competitive Position (COP), and Industry Position (P). Short-Term Goals Short-term goals are considered goals achievable within a years time.
After completing and analyzing the several strategic management tools and matrices contained within this analysis, the following short term goals have been recommended for the Retail Computer Store: Create a website: website to include on- line and in-store promotions. This goal is one that could without question be completed in a year’s time. Too, this goal is a “cash cow for the company. The products are already produced and completed so that a marketing push would be the only serious movement by the company to get this cheap option underway and a success.
Boost customer service: Cross-train employees In the check-out area and spruce up the store and bathroom as a way of besting competition without increasing expenses. The great thing about exceptional service is that it is no more expensive than adequate service. Already in place is a series of managers that supervise the computer store and employees who have direct contact with guests. This goal is as simple as developing a new standard for the check-out process and ensure that managers implement them to perfection.
This new (and almost free) goal is a sure way to maintain and increase vacationing experiences with all of the company’s guests.
Long-Term Goals Long-term goals are goals considered unachievable within a years time. After contained within this analysis, the following long term goals have been commended for the Computer Store: Plant signs In newer markets and emerging economies: Although the Computer Store has done a fantastic Job of placing advertisements inside and out of their masses..
Advertisement will inform potential goal suggests that the company will continue to compete with similar companies in an effort to retain its valued customers and gain new ones. Place increasing focus on radio channels and programming: As a follow up to the above listed long term goal, the Computer Store will look for every outlet to feature their “item of the week,” and hat better way to manage that than to own radio channels and control the programming on those channels.
Incorporate a Fantastic Friday: In an effort to increase software sales, a coupon will be given to in-store customers at their check- out for a percentage off on the featured software of the month.
This will keep customers engaged as well as increase software sales on items one may not have purchased at full price.
