Nintendo Case Analysis
Nintendo Co., Ltd. is a Japanese multinational consumer electronics and video game company headquartered in Kyoto. Nintendo is one of the world’s largest video game companies by market capitalisation, creating some of the best-known and top-selling video game franchises, such as Mario, The Legend of Zelda, and Pokémon.
Founded on 23 September 1889 by Fusajiro Yamauchi, it originally produced handmade hanafuda playing cards. By 1963, the company had tried several small niche businesses, such as cab services and love hotels. Abandoning previous ventures in favour of toys in the 1960s, Nintendo developed into a video game company in the 1970s, ultimately becoming one of the most influential in the industry and Japan’s third most-valuable company with a market value of over $85 billion.
| Industry |
|
|---|---|
| Founded | 23 September 1889; 129 years ago |
| Founder | Fusajiro Yamauchi |
| Headquarters | Kyoto, Japan |
| Related Technology Companies: | Enron, Dropbox, Cisco, Groupon, Fedex, Cemex, Xerox, Bose, GoPro, Aqualisa, Celcom, IMAX, Barco, Radio One, Capstone, Thomas Green, Foxconn, Monsanto |
Nintendo Case Study Examples
The Evolution of Nintendo
Nintendo is an affluent company that has prevailed for over one hundred years. The history of the company started when it was founded on September 23, 1889 by creator Fusajiro Yamauchi. He was a Japanese entrepreneur and the first president of the company. The business was known as Nintendo Koppai. Through 1889-1956 it was a […]
Nintendo’s Wii Strategy
Nintendo has pursued a fundamentally different strategy and business model with the Wii console than that of its competitors, the Microsoft Xbox 360 and Sony PlayStation 3. The heart of Nintendo’s strategy was the assumption that consoles do not necessarily require leading-edge power and performance. This is a radical stance since the gaming industry traditionally […]
Marketing Plan for Nintendo Wii
Nintendo has the distinction of being the oldest intact company in the video game console market and of being the most dominant entity in the handheld console business. As of December 1, 2006, Nintendo has sold over 387 million hardware units and nearly 2. 2 billion software units worldwide. Currently, it is selling the Nintendo […]
Business Analysis on Nintendo
Introduced a home video game system in Japan 1978- Sold coin-operated games 1981- Donkey Kong developed (major success) 1985- Super Mario Brothers developed Initiated a licensing program with six retail companies Started selling Nintendo systems in New York 1988- Sales reached 7 million; licensed to 31 American software companies 1990- Nintendo had 90% of market […]
Nintendo Case Study
Avinash Tyagi Nintendo Case Study Company: Nintendo CO. , LTD. Industry: Video Games Website: http://www. nintendo. com/ Company History Founded in 1889 by Fusajiro Yamauchi, Nintendo began as a manufacturer of Japanese Hanafuda (flower cards) in Kyoto Japan, by 1902, they expanded to manufacture western playing cards as well and in 1951, under the control […]
Nintendo Case Analysis
Nintendo-The Launch of Game Boy Color Peter MacDougall, president of Nintendo Canada, was highly anticipating the launch of the Nintendo Game Boy color version across North America and Europe on November 23, 1998. This launch was one of the most significant in Nintendo’s history; sales had declined from 1992-1996, but had finally started to recover […]
