Samsung Case Analysis
Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol.
Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee’s death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since 1990, Samsung has increasingly globalised its activities and electronics; in particular, its mobile phones and semiconductors have become its most important source of income. As of 2017, Samsung has the 6th highest global brand value.
Notable Samsung industrial affiliates include Samsung Electronics, Samsung Heavy Industries, and Samsung Engineering and Samsung C;T. Other notable subsidiaries include Samsung Life Insurance, Samsung Everland and Cheil Worldwide.
Samsung has a powerful influence on South Korea’s economic development, politics, media and culture and has been a major driving force behind the “Miracle on the Han River”. Its affiliate companies produce around a fifth of South Korea’s total exports. Samsung’s revenue was equal to 17% of South Korea’s $1,082 billion GDP.
| Industry | Conglomerate |
|---|---|
| Founded | 1 March 1938; 80 years ago in Daegu, Japanese Korea |
| Founder | Lee Byung-chul |
| Related Corporations: | Amazon, Netflix, Nike, Facebook, Google, Apple, IBM, Microsoft, Disney, Twitter, Toshiba, Dell, Linkedln, eBay, Marriott, Kodak, Nokia, YouTube, Xiaomi, Miele, Ritz Carlton, Hilton, Four Seasons, Intel, Philip Morris, Motorola |
Samsung Case Study Examples
Case Study on Samsung Electronics
Samsung Case Study: Samsung is one of the most successful corporations which offer a wide choice of products and services, mostly based on electronics, finance, building and industry. Samsung has a very long and dramatic history. The company was founded in South Korea in the first half of the XXth century and its activity was […]
White v. Samsung Electronics law case study
In the following essay I will comment on the famous communications case White v. Samsung Electronics America, 971 F.2d 1395 (9th Cir. 1992).Samsung electronics company in the early 1990s would run a series of commercials about near future that would promote the Samsung products and make humorous predictions about the future. For instance, one advertising […]
Samsung Strategy
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Samsung – Competitive Analysis
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Apple I-Phone 4S and the Samsung Galaxy S2
Cell phone is primarily a part of the person’s daily life. Everyone in this world owns a unit of the cell phone. Even a child and an adult can use a hand phone with its basic functions like texting and calling. In this modern world, a cell phone is already a necessity. It’s been used […]
Essay on Samsung
Samsung Electronics is a South Korean firm of electronics. Nowadays Samsung is the one of world’s leaders in producing any kind of electronic devices, which we daily use. Samsung started as a company, producing cheap electronic products and now it’s a premium brand with exceptional products and with strong wish to dominate on electronic market […]
