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Stefan Smith
Project Manager, Germany
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Advanced form of PEST: PESTELEM Analysis
An advanced form of PEST analysis is called PESTELEM
Political
Economic
Social
Technological
Ecological
Legal
Ethical
Media
Now what is the difference? This kind of PEST is more accurate and offers more diverse look on business context.
If there are any questions I will gladly answer them...
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bade raju
Student (Other), India
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PESTELEM versus PEST Why are media, ethical, ecological added?
What is the advantage of PESTELEM over PEST?
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helen nzainga, Kenya
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PEST Analysis: PESITELEFM Can also come up with pesitelefm
Political
Economic
Social
Institutional
Technological
Environmental/Ecological
Legal
Ethical
Financial
Media.
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Ricardo Ponticelli
Project Manager, Brazil
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Simplify is the Way not to Complex It To me, the genius is simplifying the process.
I wonder if inserting more and more letters is not just making it more complex.
Why can't these new cards be involved in the others?
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Jaap de Jonge
Editor, Netherlands
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PESTELEM is More Explicit @Ricardo Ponticelli: I agree one should normally keep things as simple as possible.
On the other hand, by mentioning more aspects separately and explicitly we can ensure they are given attention and will not be overlooked. The whole idea behind the PEST acronym is to make it easy to remember the aspects.
I think what version you like doesn't really matter much. As long as you include all aspects in your strategic external analysis.
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eduardo oliva
Professor, Mexico
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Complex versus Simple Mostly depends on the nature of the situation under analysis. Also, simple observations become increasingly complex as the examination turns deeper.
We have all seen an expert explaining a given phenomenon with a few and precise wording. Only to find out that each word calls for an explanation in plain language.
Artificial simplification usually leads to loss of information and meaning which, in turn, may end up conveying a false idea.
"Let's put it simple so that anyone can understand it" is a noble idea which, regretably, may lead to ultimate frustration.
My suggestion: bring your audience knowledge level closer to the expert's one, as the latter consciously and explicitely relaxes some suitable constraint or concept, in order to meet his/her audience at a middle point.
If the audience does not show any interest to make an effort to understand, why should you bother?
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