Ameritrade Business Analysis

Introduction to TD Ameritrade

TD Ameritrade is a brokerage firm based in Omaha, Nebraska with a major trading center in St Louis, Missouri. The letters TD are derived from Toronto-Dominion Bank, the largest shareholder. The company provides services for individuals and institutions that are investing online. The company offers an electronic trading platform for the purchase and sale of financial securities including common stocks, preferred stocks, futures contracts, exchange-traded funds, options, mutual funds, and fixed income investments. It also provides margin lending, and cash management services.

TD Ameritrade Case Study
Industry Financial services
Founded 1971; 47 years ago
Headquarters Omaha, Nebraska, U.S.
Key people
Tim Hockey, CEO
Joe Moglia, Chairman
J. Joseph Ricketts, Founder
Steve Boyle, CFO

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