Heidi Roizen Case Study

Heidi Roizen Case Analysis

Heidi Roizen (born 1958) is a Silicon Valley executive, venture capitalist, and entrepreneur.

She is known for speaking out against the harassment of women in technology, having herself received harassment in the past.

From 1983 to 1996, Roizen was co-founder and CEO of T/Maker Company, which made software for CP/M and MS-DOS computers, and later for the Apple Macintosh. Her brother, Peter Roizen was the other co-founder; he had graduated from the University of California, Berkeley, and had written the original software named “Table Maker” that had launched the company. From 1987 until 1994, Roizen also served on the board of directors of the Software Publishers Association and was its president from 1988 to 1990.

From 1996 to 1997, Roizen was Vice President of World Wide Developer Relations for Apple Inc. She also served on the board of Great Plains Software from 1997 until its acquisition by Microsoft in 2001.

Roizen also served as the Public Governor of the Pacific Exchange and on the executive committee of the National Venture Capital Association.

Roizen entered the venture capital world in 1999, first as a Managing Director of SOFTBANK Venture Capital, from 1999 to 2007, and then in 2012 she joined global investor Draper Fisher Jurvetson as a Venture Partner.

She also launched her own entrepreneurial venture, SkinnySongs, In September 2008, the Forum for Women Entrepreneurs and Executives awarded Heidi Roizen their annual Achievement Award.

In 2010, Roizen was named a Lecturer and Entrepreneurship Educator at Stanford University, where she teaches the course ‘Spirit of Entrepreneurship’ in the MS&E department.

Roizen was awarded 2018 Financial Woman of the Year by Financial Women of San Francisco.

Heidi Roizen Case Study
Born 1958

Stanford, California
Nationality American
Alma mater Stanford University
Occupation Venture Capitalist

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