Communispace Case Analysis

Communispace Corporation, doing business as C Space, delivers customer inspired growth solutions. It helps brands to build insightful relationships with customers; brings them together to help with decision making and strategic issues. The company engages with customers through online communities and in-person live events; and builds solutions to clients’ challenges using its capabilities in the areas of 21st century research, business solutions, and customer inspired organizations. Communispace Corporation was formerly known as Cambridge Learning Design Corp. and changed its name to Communispace Corporation in May 2000. The company was founded in 1999 and is headquartered in Boston.

Communispace is the market leader in creating and managing private, brand-focused online communities for major corporate clients. These communities have provided its clients with insights into how consumers view their brands, with quick feedback on potential marketing decisions, and with a sounding board for new product ideas. Now, a potential client has asked Communispace to build and manage an online community for the sole purpose of fostering word-of-mouth for a new brand it was launching.