Volkswagen Business Analysis

Introduction to Volkwagen

Volkswagen is a German automaker founded on 28 May 1937 by the German Labour Front under Adolf Hitler and headquartered in Wolfsburg. It is the flagship marque of the Volkswagen Group, the largest automaker by worldwide sales in 2016. The group’s main market is in China, which delivers 40% of its sales and profits.

Volkswagen literally in German means “folk’s wagon” (so in basic terms “people’s car”), and the company’s current international advertising slogan is just “Volkswagen”, a reference of the name’s meaning.

Volkswagen Case Study
Industry Automotive
Founded 28 May 1937; 81 years ago
Founder German Labour Front under Adolf Hitler
Headquarters
WolfsburgGermany
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