Volkwagen Case Analysis
Volkswagen is a German automaker founded on 28 May 1937 by the German Labour Front under Adolf Hitler and headquartered in Wolfsburg. It is the flagship marque of the Volkswagen Group, the largest automaker by worldwide sales in 2016. The group’s main market is in China, which delivers 40% of its sales and profits.
Volkswagen literally in German means “folk’s wagon” (so in basic terms “people’s car”), and the company’s current international advertising slogan is just “Volkswagen”, a reference of the name’s meaning.