Porsche Business Analysis

Introduction to Porsche

Dr.-Ing. h.c. F. Porsche AG, usually shortened to Porsche AG, is a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans. Porsche AG is headquartered in Stuttgart, and is owned by Volkswagen AG, which is itself majority-owned by Porsche Automobil Holding SE. Porsche’s current lineup includes the 718 Boxster/Cayman, 911, Panamera, Macan and Cayenne.

Porsche Case Study
Industry Automotive
Founded 1931; 87 years ago in Stuttgart, Germany
Founder Ferdinand Porsche
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