Porsche Case Analysis
Dr.-Ing. h.c. F. Porsche AG, usually shortened to Porsche AG, is a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans. Porsche AG is headquartered in Stuttgart, and is owned by Volkswagen AG, which is itself majority-owned by Porsche Automobil Holding SE. Porsche’s current lineup includes the 718 Boxster/Cayman, 911, Panamera, Macan and Cayenne.
The headquarters and main factory are located in Zuffenhausen, a district in Stuttgart, but the Cayenne and Panamera models are manufactured in Leipzig, Germany, and parts for the SUV are also assembled in the Volkswagen Touareg factory in Bratislava, Slovakia. Boxster and Cayman production was outsourced to Valmet Automotive in Finland from 1997 to 2011, and in 2012 production moved to Germany.
In 2015, Porsche reported selling a total of 218,983 cars, 28,953 as domestic German sales, and 190,030 internationally.
The company has been highly successful in recent times, and indeed claims to have the highest profit per unit sold of any car company in the world. Table of profits and number of cars produced. Figures from 2008/9 onwards were not reported as part of Porsche SE.
On May 11, 2017, Porsche built the one millionth 911. An Irish green Carrera S was built for the celebration, and it will be taken on a global tour before becoming a permanent exhibit at the Porsche Museum in Stuttgart.