Porsche Cayenne Case Study
To leverage its brand across a wide range of product categories 2. What are the benefits and risks of the Cayenne launch? A. Risks I. Cayenne would Join a competitive and crowded SUB market I’. Potential for new entrants threatens sustainability of Porch’s sales forecasts iii.
Launching a luxury SUB was an expensive bet for Propose lb. Subs were under attack in the U. S. By cultural critics v. Potentially damage Propose brand and turn away loyal customers b.
Will diversify Propose products for protection against potential declines in sports car market it. Will combine traditional Propose styling and performance with off-road driving capability and spacious interior ill. Expected to sell 20,000 units per year ‘v. Will lead to future growth potential in sales, turnover, and earnings v.
Open the way to future product diversification for Propose 3. Does the Cayenne launch change the overall meaning of the Propose brand? A. Yes; Suburban soccer mom connotation conflicts with Propose cool factor b. Responsible for major aspects of production, with only final assembly to be conducted y Propose c.
Assembly In Leipzig put Into question Its “Made In Germany” moniker 4.
Who are the Propose consumers? How would you characterize them? What do they want? A. Upper-class drivers who appreciate and desire stylish cars that are fun to drive 5. Should Propose engage with the online brand community? Why or why not? A. Propose should take the valuable Information provided by the online brand community Into consideration to a certain extent b. However, Propose should not engage with online brand community because It Is a home for Propose users, not Propose makers, and this sense of community contributes to Propose brand c.
For example, a college administration engaging with a fraternity Interferes with the sense of brotherhood) 6.
What can executives learn from Cayenne that could be planned to future new products? A. Remain closer to traditional Propose Ideals when expanding product line (greater Involvement of Propose In assembly and assembly location) Propose Cayenne Case Study By superabundance it. Potential for new entrants threatens sustainability of Porch’s sales forecasts iii. Driving capability and spacious interior iii. Expected to sell 20,000 units per year iv. Will lead to future growth potential in sales, turnover, and earnings v.
Open the by Propose c. Assembly in Leipzig put into question its “Made in Germany’ moniker Propose should take the valuable information provided by the online brand community into consideration to a certain extent b. However, Propose should not engage with online brand community because it is a home for Propose users, not example, a college administration engaging with a fraternity interferes with the sense products? A. Remain closer to traditional Propose ideals when expanding product line (greater involvement of Propose in assembly and assembly location)