PepsiCo Case Analysis

PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which included an acquisition of Tropicana Products in 1998 and the Quaker Oats Company in 2001, which added the Gatorade brand to its portfolio.

As of January 26, 2012, 22 of PepsiCo’s brands generated retail sales of more than $1 billion apiece, and the company’s products were distributed across more than 200 countries, resulting in annual net revenues of $43.3 billion. Based on net revenue, PepsiCo is the second largest food and beverage business in the world. Within North America, PepsiCo is the largest food and beverage business by net revenue. Indra Nooyi has been the chief executive of PepsiCo since 2006. The company’s beverage distribution and bottling is conducted by PepsiCo as well as by licensed bottlers in certain regions.

PepsiCo Case Study
IndustryBeverages Food processing
FoundedAugust 28, 1898; 120 years ago New Bern, North Carolina, United States
FounderCaleb Bradham
HeadquartersHarrison, New York, United States
Related Food and Drink Companies:Starbucks, McDonalds , Coca Cola, Red Bull, Krispy Kreme, Wrigley, Heineken, Boost Juice, Absolut Vodka, Hardee, Tim Hortons, Hard Rock Cafe, KFC, Gold Star Chili, Mac Cosmetics, Dominos, Frito Lay, Red Lobster

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