Absolut Vodka Case Analysis
Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut is owned by French group Pernod Ricard; it bought Absolut for €5.63 billion in 2008 from the Swedish state. Absolut is the third largest brand of alcoholic spirits in the world after Bacardi and Smirnoff, and is sold in 126 countries. Absolut Vodka is distilled from wheat grown in southern Sweden.
Conviviality, entrepreneurship, mutual trust and a strong sense of ethics: these are the foundations upon which we build our values. We try every day to create a work environment that reflects the spirit of our brands — a place where great ideas are shared, tested and realized. For us, creativity is a treasured asset and it rests in the hearts of the people we work with. Without our creative hearts, we have no purpose.
| Type | Vodka |
|---|---|
| Manufacturer | V&S Group (Pernod Ricard) |
| Country of origin | Åhus, Sweden |
| Introduced | 1879 |
| Proof (US) | 80 – 100 |
| Related products | List of vodkas |
| Website | absolut.com |
