Hardee's Case Analysis

Hardee’s Food Systems Inc. is an American fast-food restaurant chain operated by CKE Restaurants Holdings, Inc. (“CKE”) with locations primarily in the Southern and Midwestern United States. The company has evolved through several corporate ownerships since its establishment in 1960 in North Carolina.

In April 1997, CKE Restaurants Holdings, Inc., the parent company of Carl’s Jr., paid $327 million to Montreal-based Imasco Limited for Hardee’s. The merger created a chain of 3,828 restaurants – 3,152 Hardee’s outlets in 40 states and 10 foreign countries and 676 Carl’s Jr. outlets, primarily in California.

Hardee's Case Study
IndustryRestaurants
FoundedJune 23, 1960; 58 years ago Rocky Mount, North Carolina, U.S.
FounderWilber Hardee
HeadquartersFranklin, Tennessee
Related Food and Drink Companies:Starbucks, McDonalds , Coca Cola, PepsiCo, Red Bull, Krispy Kreme, Wrigley, Heineken, Boost Juice, Absolut Vodka, Tim Hortons, Hard Rock Cafe, KFC, Gold Star Chili, Mac Cosmetics, Dominos, Frito Lay, Red Lobster

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