Krispy Kreme Case Analysis
Krispy Kreme Doughnuts, Inc. is an American doughnut company and coffeehouse chain founded in Winston-Salem, North Carolina. Krispy Kreme founder Vernon Rudolph bought a yeast-raised recipe from a New Orleans chef and, in 1937, rented a building in what is now historic Old Salem in Winston-Salem, North Carolina, and began selling to local grocery stores. Steady growth preceded an ambitious expansion as a public company in the period 2000-2016, which ultimately proved unprofitable. In 2016, the company returned to private ownership under JAB Holding Company, a private Luxembourg-based firm.
On February 24, 2015, Krispy Kreme opened its 1,000th shop in Kansas City, Kansas.
| Industry | Restaurant |
|---|---|
| Founded | July 13, 1937 |
| Founder | Vernon Rudolph |
| Headquarters | Charlotte, North Carolina,
United States
|
