Krispy Kreme Business Analysis

Introduction to Krispy Kreme

Krispy Kreme Doughnuts, Inc. is an American doughnut company and coffeehouse chain founded in Winston-Salem, North Carolina. Krispy Kreme founder Vernon Rudolph bought a yeast-raised recipe from a New Orleans chef and, in 1937, rented a building in what is now historic Old Salem in Winston-Salem, North Carolina, and began selling to local grocery stores. Steady growth preceded an ambitious expansion as a public company in the period 2000-2016, which ultimately proved unprofitable. In 2016, the company returned to private ownership under JAB Holding Company, a private Luxembourg-based firm.

On February 24, 2015, Krispy Kreme opened its 1,000th shop in Kansas City, Kansas.

Krispy Kreme Case Study
Industry Restaurant
Founded July 13, 1937; 81 years ago
Founder Vernon Rudolph
Headquarters Charlotte, North Carolina,

United States
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