Red Bull Business Analysis

Introduction to Red Bull GmbH

ed Bull GmbH is an Austrian company, which is well-known for its Red Bull energy drink. The company is also known for its sponsorship of a range of sporting events and teams. In 2016, a total of 6.062 billion cans of Red Bull were sold worldwide in over 171 countries. About 11,800 employees generated $7.4 billion in revenue (in 2017). The headquarters of Red Bull GmbH are located in Fuschl am See, Austria.

Red Bull GmbH Case Study
Industry Conglomerate including drinks
Founded 1984; 34 years ago
Founder Dietrich Mateschitz
Chaleo Yoovidhya

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