Tata Motors Case Analysis
Tata Motors Limited is an Indian multinational automotive manufacturing company headquartered in Mumbai. It is a subsidiary of Tata Group, an Indian conglomerate. Its products include passenger cars, trucks, vans, coaches, buses, sports cars, construction equipment and military vehicles.
Tata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad, and Pune in India, as well as in Argentina, South Africa, Great Britain and Thailand. It has research and development centres in Pune, Jamshedpur, Lucknow, and Dharwad, India and in South Korea, Great Britain and Spain. Tata Motors’ principal subsidiaries purchased the English premium car maker Jaguar Land Rover and the South Korean commercial vehicle manufacturer Tata Daewoo. Tata Motors has a bus-manufacturing joint venture with Marcopolo S.A., a construction-equipment manufacturing joint venture with Hitachi, and a joint venture with Fiat Chrysler which manufactures automotive components and Fiat Chrysler and Tata branded vehicles.
Founded in 1945 as a manufacturer of locomotives, the company manufactured its first commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969. Tata Motors entered the passenger vehicle market in 1988 with the launch of the TataMobile followed by the Tata Sierra in 1991, becoming the first Indian manufacturer to achieve the capability of developing a competitive indigenous automobile. In 1998, Tata launched the first fully indigenous Indian passenger car, the Indica, and in 2008 launched the Tata Nano, the world’s cheapest car. Tata Motors acquired the South Korean truck manufacturer Daewoo Commercial Vehicles Company in 2004 and purchased Jaguar Land Rover from Ford in 2008.
Tata Motors is listed on the Bombay Stock Exchange, where it is a constituent of the BSE SENSEX index, the National Stock Exchange of India, and the New York Stock Exchange. The company is ranked 226th on the Fortune Global 500 list of the world’s biggest corporations as of 2016.
On 17 January 2017, Natarajan Chandrasekaran was appointed chairman of the company Tata Group.
| Industry | Automotive |
|---|---|
| Founded | 1945; 73 years ago |
| Headquarters | Mumbai, Maharashtra Indi |
| Area served | Worldwide |
| Key people | Natarajan Chandrasekaran Guenter Butschek |
| Products | Automobiles Sport Cars Commercial vehicles Coaches Buses Construction equipment Military vehicles Automotive parts |
| Related Automotive Companies: | Zipcar, Harley Davidson, Toyota, Volkswagen, Ford, Tesla, Porsche |
Tata Motors Case Study Examples
Tata Motors Acquisition of Daewoo Commercial Vehicles
Introduction The company was started in 1868 as a Tata group company that was involved in textile manufacture. The company was invented by Jamsetji Tata at Nagpur in Maharashtra. He brought first textile mills in the country as well one of the most luxurious hotels in India. In addition, he made it possible for the […]
Tata Motors Case
Case Analysis, Tata Motors International Business and Economics Amsterdam Business School, 2010 Introduction Tata Motors is an automotive company to take notice of. Representing the evolving Indian population and growing economy of one of the world’s key emerging markets, it is a market leader for commercial vehicles and third for passenger vehicles in the Indian […]
Case Study: Tata Motors Acquisition of Jlr
India-based Tata Motors Ltd. successfully acquired two British automotive brands – Jaguar and Land Rover (JLR), in June 2008 from Ford Motors for $ 2. 3B. As part of the deal, Tata Motors gained 100% stake in companies, 3 UK plants, 2 advanced design and engineering centers, 26 national sales companies, IP rights, $1. 1B […]
Tata Motors Case Study Tata Nano
What could be the main reasons for Data Motors to enter the global ultra-low-cost car market? Data Motors Is one of the Indian’s largest automobile makers where manufactures cheap vehicles. A firm can reach a superior percentage of profit by supply an Identical goods or service at a lower cost (Grant, 2010). It Is to […]
Case Study on Tata Motors and Ford Motors Mergers
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