Toyota Case Analysis
Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota, Aichi, Japan. In 2017, Toyota’s corporate structure consisted of 364,445 employees worldwide[5] and, as of September 2018, was the sixth-largest company in the world by revenue. As of 2017, Toyota is the world’s second-largest automotive manufacturer. Toyota was the world’s first automobile manufacturer to produce more than 10 million vehicles per year which it has done since 2012, when it also reported the production of its 200-millionth vehicle. As of July 2014, Toyota was the largest listed company in Japan by market capitalization (worth more than twice as much as #2-ranked SoftBank) and by revenue.
Toyota is the world’s market leader in sales of hybrid electric vehicles, and one of the largest companies to encourage the mass-market adoption of hybrid vehicles across the globe. Toyota is also a market leader in hydrogen fuel-cell vehicles. Cumulative global sales of Toyota and Lexus hybrid passenger car models achieved the 10 million milestone in January 2017. Its Prius family is the world’s top selling hybrid nameplate with over 6 million units sold worldwide as of January 2017.[10]
The company was founded by Kiichiro Toyoda in 1937, as a spinoff from his father’s company Toyota Industries to create automobiles. Three years earlier, in 1934, while still a department of Toyota Industries, it created its first product, the Type A engine, and its first passenger car in 1936, the Toyota AA. Toyota Motor Corporation produces vehicles under five brands, including the Toyota brand, Hino, Lexus, Ranz, and Daihatsu. It also holds a 16.66% stake in Subaru Corporation, a 5.9% stake in Isuzu, as well as joint-ventures with two in China (GAC Toyota and Sichuan FAW Toyota Motor), one in India (Toyota Kirloskar), one in the Czech Republic (TPCA), along with several “nonautomotive” companies. TMC is part of the Toyota Group, one of the largest conglomerates in Japan.
| Industry | Automotive |
|---|---|
| Founded | August 28, 1937; 81 years ago |
| Founder | Kiichiro Toyoda |
| Headquarters | Toyota, Aichi, Japan |
|
Area served |
Worldwide |
| Key people |
|
| Products | Automobiles, luxury vehicles, commercial vehicles, engines |
| Related Automotive Companies: | Zipcar, Harley Davidson, Tesla, Volkswagen, Ford, Tata Motors, Porsche |
Free Toyota Case Study Examples
Toyota
Organizational structure of Toyota Corporation is a popular object of professional analysis. Much has been written and said about the value of technologies and their implications for organizational development and changes in big corporations like Toyota. Technologies shape new business environments and flatten organizational hierarchies. Information technologies allow for capitalizing available market opportunities and utilizing […]
Toyota and General Motors Basic Finance
In accordance with the income statement of the companies, Toyota made 4 cents of profits in revenues in 2008 for each invested in the stock US dollar and lost each 1 cent of each invested dollar in 2009. The rationale is that it has been numerously reported that in 2009 the new advent of the […]
Accounting Reporting Criteria (Gm and Toyota)
Accounting Reporting Criteria (GM and Toyota) Team B Megan Wooliver September 7, 2010 Accounting Reporting Criteria In order to keep up with the times most organizations of today are finding themselves consistently coming up with different ways to keep accounting information personal as well as accurate. Providing good accounting information not only leads to better […]
Case Study Toyota
Case Study Questions – Toyota 1. I find that the Toyota Prius is in the Maturity stage of the product life cycle due to the massive competition arising from other manufactures such as Ford, GM and Honda. Due to this, Toyota is only receiving modest profit from the sales of the vehicle (Perreault, Cannon, McCarthy, […]
Case Toyota Prius
2. Outline the major macroenvironmental factors – demographic, economic, natural, technological, political, and cultural – that have affected the introduction and sales of the Toyota Prius. How has Toyota dealt with each of these factors ? Demographic: The Toyota Prius can buy these consumers who can afford to buy expensive but save, comfortable and „green” […]
Operation Strategy of Toyota
Introduction Toyota is Japan’s biggest car company and the second largest in the world after General Motors. It produces an estimated eight million vehicles per year, about a million fewer than the number produced by GM. The company dominates its home market, with about 40% of all new cars registered in 2004 being Toyotas. Toyota […]
