KFC in India Case Study Assignment
Media persons were called to give the demonstration a wide coverage. Explaining the rationale behind the protest, Bill Bacchanalian, special projects coordinator of PETA, said, “Ours is the land of Gandhi. Just as 61 years back our leaders gave a call for colonizers to quit India, we too are saying we will not tolerate cruel multinationals. On the 61st anniversary of the ‘Quit India’ movement, PETA India wrote a letter to the Managing Director of Triton Restaurant International, the parent company of KEF, asking them to close their sole KEF outlet in India.
They got no reply.
PETA activists decided to protest against KEF by carrying crippled chicken, which represented the birds suffering in the Cuff’s farms. PETA claimed that after two years of intensive campaigning to increase animal welfare standards in poultry farms, other foreign fast food restaurants operating in India like McDonald’s and Burger King had improved the treatment of animals facially raised and slaughtered for food. Only KEF had not acted. Though PETA had organized other protests earlier, the crippled chicken campaign became the precursor for more intensive protests. Petal’s was one of the many shows of protest against Cuff’s Indian outlet.
Harlan Sanders in the early sass, when he started cooking and serving food for hungry travelers who stopped by his service station in Carbon, Kentucky, US. He did not own a restaurant then, but served people on his own dining table in the living quarters of his service station. His chicken delicacies came popular and people started coming Just for food. Kentucky Fried Chicken was born. Soon, Sanders moved across the street to a motel-UCM-restaurant, later named ‘Sanders Court ; Cafe,’ that seated around 142 people.
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Over the next nine years, he perfected his secret blend of 11 herbs and spices and ten DSSSL cooling technique AT chicken. Sanders’ Tame grew Ana en was given ten title Kentucky Colonel by the state Governor in 1935 for his contribution to the state’s cuisine.
Sanders’ restaurant business witnessed an unexpected halt in the early sass, when a new interstate highway was planned bypassing the town of Carbon. His restaurant flourished mainly due to the patronage of highway travelers. The new development meant the end of this. Sanders sold his restaurant operations.
After settling all his bills, he was reduced to living on a meager $105 social security cheese. But Sanders did not lose hope.
Banking on the popularity of his product and confident of his unique recipe for fried chicken, Sanders started franchising his chicken business in 1952. He called it Kentucky Fried Chicken. He traveled the length and breadth of the country by car, visiting as many restaurants as possible and cooking batches of chicken. If the restaurant owners liked his chicken, he entered into a handshake agreement that stipulated payment of a nickel for each plate of chicken sold by the restaurant.
