Blake Electronics Case Study

Does Steve need dilation Information from Overseen and Walker Our group consensus is that additional information is not needed.

We believe that all quantitative information needed to form a decision tree is available in the problem (2) What would you recommend? In progress… Subject to change based on final tree. Our group recommends that Steve moves forward with the production of the Master Control Center residential product.

We recommend for him to utilize the research services of Marketing Associates, Inc. MAIM).

The revised Excel document(attached) shows that the MOVE for MAIM and Overseen & Walker are Identical ($1 -MM). However, when you take Into account the cost of each firm the best return on Investment Is to go with MA’. Of course, Overseen & Walker have the ability to predict the success or failure of the master control boxes with a greater amount of certainty compared to MAIM. Since it was stated in the case that Steve Blake is relatively conservative, perhaps additional analysis is needed to place a price tag on their more-certain information through an Expected Value of Perfect Information (PIPE) analysis.