Business Strategy of Dhiraagu

Introduction Dhiraagu Products & Services of dhiraagu Mobile Using state-of-the-art technologies we have built a high quality and a reliable network comparable to the best in the region to provide world class digital mobile phone service. Telephone Dhiraagu provides access to communications services in the Maldives with one of the most sophisticated networks in the south Asian region. At least 2 payphones have been installed in each inhabited island, providing telecommunication access to 100% of the population.

Data Leased Lines are ideal for businesses, resorts, retail outlets, banks, government bodies and statutory institutions that operate multi-site businesses, and need efficient and easy communication with each other. Internet Services Dhiraagu Net is the leading Internet service in the Maldives, offering high-speed Internet access, comprehensive customer support and several value-added services.

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Customer Service Our overall objective is always to provide the best possible quality of service to our customers and we aim to give practical, timely, honest and accurate information in each customer transaction.

How Dhiraagu sets its strategic objectives The role of business strategy Strategy provides an organization with a framework for Understanding its place and position in each of its markets A way to move forward Identifying and developing the resources and capabilities that are appropriate for the markets. The setting of strategic objectives in strategic planning process To be meaningful the objectives should have the four main characteristics below. Precise and measurable Address important issues and to maintain focus an organization should operate with limited number of objectives.

Challenging but realistic Specify a time period which they ought to be achieved The objectives are also important because they govern the values of the organization. The direction it pursues The capabilities it builds The measure it uses to evaluate performance The measures it uses to motivate staff Dhiraagu approach to strategic planning The classical/rational approach Long term approach Clear purpose and direction Ongoing learning through review and control Plans based on detailed analysis Goal congruence Weakness Time commitment

Cost ( peoples time, collecting information, using strategy consultants) Lack of flexibility (the organization is constrained by the plan ) Incremental and emergent approach Avoids conflict with stakeholders who are unlikely to oppose small changes to plans Flexible to small environmental changes Weakness Does not allow for major changes By the time emergent strategies brought a product or service to the market they could find they had been preempted by more forceful competitors by advance planning.

PEST analysis

Political stability Economical stability Socio Cultural The customs and believes of the Maldivians are related with their religion Islam as 100 % of the population is Muslims and the gender roles and family relationships are very traditional. However due to industrialization and modernization the lifestyle and the attitudes towards family life and gender roles are changing gradually among the younger generation. Most of the Maldivians use mobile phones and internet in their daily life and they are willing to experience the new technologies coming to the market.

Technology Most of the Maldives prefer to use the latest technologies in their daily life and especially in the working environment to maximize the efficiency. As a result the latest modern technologies available are used in the telecommunication sector to provide quality and efficient services to their customer.

There are only very few manufacturing factories but they also use up to date technologies. {text:bookmark-start} Legal environment Five forces analysis {draw:rect} {draw:rect} {draw:rect} {draw:rect} McKinsey’s 7 s framework {draw:frame}

Strategy Our strategy is to lead the market by delivering quality and value to our customers today and we always plan for tomorrow with some revolutionary products and services. An important part of our future plans are built around proactive recruitment of talented individuals. Systems Style The management works closely with employees to guide them to deliver a quality and reliable service to our customers at a reasonable price. Our employees are among the best and the brightest around, working together as a team while making a difference, growing and having fun.

Staff Dhiraagu strongly believe that every single individual has the potential to shape a company’s direction and for this reason we offer each staff member the opportunity to stand out to contribute to the company’s overall mission. We strive to both support and foster the individuality of each of our employees. Shared Values Dhiraagu has adopted a system of values that must continuously represent the behavioral reference point for all the people working in the Company, thus creating a cohesive belonging to an industry enterprise.

We have a commitment to develop a work culture that ensures excellence in all we do and we promote a positive work environment and company culture. Skills We strongly believe that qualified and motivated staff is the key to ensuring our success in the long term. Staff training is given a very high priority and refresher sessions on essential skills are held regularly.

Competitive salary and other product related benefits are offered to retain and motivate the high talent of staff. SWOT analysis Strengths Telecommunication leader in Maldives High brand image and customer loyalty

Availability of capital and finance to invest in a new business Weakness Few value added services to mobile users compare to our competitor Our target market is very small since the Maldivian population is very small Opportunities Introduce cable TV service Threats The new laws and regulation that may be implemented by the government. Strategy development Mission statement of dhiraagu Our mission is to lead the information communications market in Maldives through excellence in quality, value and customer service. Business objective