Can you map the different kinds of innovation in the case study? Which were incremental and which radical/discontinuous? Why? Give examples to support your answer. One kind of innovation is providing new ‘e-tailing’ channels through which [o can obtain the latest CD of your preference. These innovations increase the Choice and tailoring of the music purchasing service and demonstrate some of the richness/reach’ economic shifts of the new Internet game.
Also At the heart of the change is the potential for creating, storing and distributing music in digital format – robber which many researchers have worked on for some time. One solution, developed by one of the Forerunner Institutes in Germany, is a standard based on the Motion Picture Experts Group (MPEG) level 3 protocol – MPH. MPH offers a powerful algorithm for managing one of the big problems in transmitting music files – that of compression. (Tied 46-47) This is achieved by cutting out those frequencies Inch the human ear cannot detect.
There is also scope for innovation around the periphery -now music reviews and other forms of commentary become possible via specialist user groups and channels on the Web whereas before they were the roving of a few magazine titles (Tied 47) Person-to-person or POP networking, Sean Fanning, an 18-year-old student with the nickname the Anapest’, was intrigued by the Challenge of being able to enable his friends to ‘see’ and share between their own personal record collections. Anapest. Mom did not actually hold any music on its files – but every day millions of swaps were made by people around the world exchanging their music collections. Anapest opened a door for many others to reinvent similar software’s or technologies successful pod personal MPH player they opened a site ladled tunes which offered users a choice of thousands of tracks for download at ICC each. This allowed over 1 billion songs to legally be purchased and downloaded around the globe. (Tied 48) We can see the changes of improvements over time.
From having choices to purchase CD of your preference, to MPH to transmit music files, to commentary channels from the web and then Sean Fanning invented the radical innovation of seeing and sharing music between person to person was a discontinuous yet radical change. Even though, it took incremental change to do so and to get to that point. Another example is e-commerce, many years ago we had to o to the store to do our shopping, but now, Just a click of the mouse and you can shop online.
From shoes, clothing, furniture, cars, household supplies to even groceries. How about if you want to write a letter, then Just send an email they will receive it in seconds rather than days or weeks in some countries. The telephone, use to be land lines, and even before then, an operator was needed to connect you to [Our party or to another operator in another country. OMG… I can go on and on. Reference/Cited Work rid, J. , Peasant, J. (04/2011), Innovation and Entrepreneurship, 2nd Edition. John Wile Sons, ( Book tile, Pas. 46-