Case Study Fast Fashion
After two decades of fast fashion popularity, retailers and consumers have come to realize one of Its biggest issues, Its Impact on the environment.
Can fast fashion and sustainability work together? Step 2 The affordability of Fast Fashion is one of the main reasons for its high demand. Lack of authenticity or Intellectual Property. Fast Fashion has forced retailers to desire low cost and flexibility in design. Lack of quality In production Rapid production prevents consumers to get an idea of what’s to expect. Forecasting) Excess of production.
Wastes of these products from the retailers and consumer harm the environment. Reveals what is exposed In runways and fashion shows ahead of time. Fast fashion exploits the young consumer by Misconceiving Impulse behavior. Consumers are getting used to buying more frequent. Due to sun step 3 rape a turnover , tenure’s a lack AT exclusively 1. Higher quality, lower quantity.
Pros Better option for repair: The customer will rather repair a good quality garment than can last than an inexpensive low quality one.
Customer satisfaction: Consumers will be happier with a better value product. Long life: Products that are of better quality ill definitely last longer so the consumer wont be forced to dispose. For the retailer, there is a great possibility they may attract a variety of new consumers that do appreciate superior quality. As a result of lower quantity, garments will stand out by look fresher and spacious on the sales floor.
Cons Retailers may suffer fewer sales. There is a possibility they may lose some of their usual customers. Fewer options, now that there is a lower quantity.
Higher quality means it wont be as affordable for the consumer as it used to be. Companies may have to reinvent themselves and state the fact that they are now enhancing the quality of their products.
Consumer will be unwilling to compromise on price. 2. Personalization of Clothing Consumer will be satisfied with having a say in the creation of its particular product. This idea will attract and motivate many more consumers. It’s innovative and fun for the consumer.
The design will be personalized and the consumer will want to keep.
May require more shopping time for the consumer Products may not be as inexpensive now that the retailer will cater to every individuals needs. Consumers of fast fashion may be disappointed that there will now be less variety. Consumers may not adapt to this idea and reject it. 2. No more wasting, get compensated! Recycle and Reuse.
The system involves customers bringing all the used items back to the stores and getting compensated with either a discount or a minimal refund. This is to incentive the customer to care more instead of wasting and harming the echo-system.
Companies will be take back used garments and send them off to countries in need. Companies wall De addle to reuse Ana reproduce teem. Customer’s ability to help other in need is facilitated by the companies they have purchased from. Customers get an incentive to bring items back after knowing they also get a discount/store credit/ refund.
Consumers may not have time or interest to bring unwanted items back Consumers may be not be interested in purchasing knowing most of the products are recycled. Retailers will have to hire more people to run these new depth.
Companies/ Retailers may not make sufficient profit. Some fashion items are not suited for recycling. 4. Enforcing stronger sustainability laws on retailers? It will satisfy the current generations needs without harming the future generation.
This will benefit the environment, save our communities and institutions. Most impasses are currently involved in sustainability systems and doing well. It may be a bit complex for some companies to get involved. Is fast fashion sustainable? For decades, the fast fashion system has encouraged disability.
Companies and Retailers lack educating the consumer about the sustainability issues that are becoming worse every year.
Step 4. Fast fashion involves speed, style and disability. Retailers such as H&M, Ezra and Forever 21 compete to rapidly produce and provide the trends revealed at runways and fashion shows. The latest exclusive designs are placed in the market in a matter f weeks for the consumer to purchase at an affordable price. Consumers are often “cheated” when purchasing multiple items for little money; they have very poor knowledge of how and where this product was manufactured.
The garments are made with such poor quality, that the customer is forced to dispose it after a few weeks or months of use. Companies and retailers should provide better quality products that customers can purchase with a bigger satisfaction. Cost has been the consumer’s primary buying decision. If the quality and prices rise, the consumer may have fewer visits and be ouch more satisfied with the long life garments they purchased. Also, enhancing the quality will also facilitate the ability to repair any product and this will control the vast disposal.
If retailers produce a lower quantity, merchandise will be presented in a much appealing and organized fashion drawing more attention from the customers.
Companies can concave to provoke netter quality Tort customer In many convenient ways. For example, the cost of manufacturing plays a big role. “Even companies such as Ezra, which once manufactured all their goods in Europe, resulting in better laity control, now outsource at least 13 percent of their manufacturing to China and Turkey. Shipping time from China to Europe may take three weeks, but it only takes five days from Turkey (Tokomak 2008).
US manufacturing revival calls for many companies to shift and be more about change. The Made in America movement that’s been brewing for a couple of years has fermented into a tasty niche of better- priced merchandise, notably yarns and knits for U.
S. Makers and for a growing export market focused on the Western Hemisphere. But in a surprising development, demand has emerged from Chinese apparel manufacturers seeking to upgrade their assortments by using high-quality U. S. Yarns, according to executives from American spinners at the Textured USA and Apparel Sourcing shows at the Jacob K.
Java’s Convention Center and Spinners at the Metropolitan Pavilion.
Companies are trying their best to transform fast fashion as sustainability grows. Step 5. 1 . Make company aware of sustainability issues. 2.
Made in the USA, Supports labor standards and benefits the environment. 3. Purchase higher quality fabrics. 4. Purchase organic materials.
5. Labor: Find the right people to work efficient for an adequate cost. 6. Promote by marketing everywhere (newspapers,magazines,online,etc) 7. Educate the customer the new products will be of better quality.