Case Study: Haleeb Food Limited
Case study on Healed food limited: Introduction: HOFF Is now one of the fastest growing packaged food companies in Pakistan with an annual turnover of RSI.
9. 2 Billion (FEE). It Is a private limited company. It started commercial production in July 1987. Due to consistently superior performance, It has achieved undisputed leadership In the liquid packaged milk category with a market share of over 52%.
HOFF has a very strong brand portfolio consisting of dairy as well as non-dairy products.
Healed Foods has segmented Its product portfolio In 3 leading brands Including Healed, Candid and Trollop. Healed Is the flagship brand of the company. Healed OUT Milk Is available In 5 Ski’s of Tarpaper packaging. Due to Its strong positioning of the thickest milk for best tea, It has the highest top of mind awareness and penetration In the dairy Industry of Pakistan.
In order to Increase nonuser and trade penetration of the brand, it is also available in Tetra Finn Packaging under the brand extension of Healed Dairy Queen.
Healed has also progressively diversified from OUT Milk to other product categories as well. These product line extensions include Healed Butter, Healed Yogurt, Healed Cream, Healed Alabama (Drinking Yogurt), Healed Assail Dies ghee (Butter Lib Healed Fund Juice Drink, Healed Skill (skimmed milk), Healed Norris Full Cream Milk Powder & Healed
Good day Pure Juices. Healed Good day is the only range of 100% pure juices in the country with a variety of 6 pure Juice flavors. HOFF has one of the largest nation-wide distribution networks delivering high quality products, even in the remote areas of Pakistan. With a network of +1100 distributors the company ensures that the product range is available in all the urban and semi urban areas of Pakistan. Furthermore, concerted efforts are being made to develop the rural market as well.