Case Study of Company Q
Company Q is a small, local grocery store in a major metropolitan area it can at times be very over whelming. Big chain stores are putting family owned stores out of business on a constant basis. This reason, along with social responsibility taking hold of companies, brought on by consumers demanding that companies adjust their thinking from a profit-seeking standpoint to being socially and ethically understanding to all consumers In their business ventures.
Recently, due to decrease, In sales Company Q had to close two stores In high crime rate areas.
Those losses where due to the result of months of losses In profits from those two stores. If those stores, In higher-crime areas were not making a profit, you may want to ask “what Is the reason they were losing money on a consistent basis? Could It have been that we had not taken a social responsibility towards the community when the stores were established? ” To take and mammalian a socially responsible approach to the community throughout all of company G’s store locations will mean understanding, not only the wants but also the needs of our customers and the responsibility we have towards the community.
When we understand our patrons and the communities that we do business in, then our relationships with our patrons and the community will flourishes within that community. Company Q, after many years of customer requests, began to offering items that were more matched to the culture in all of their stores.
Offering ethnic specific foods in response to customer demand showed that Company Q was aware and insightful to what their customer’s needs are. Understanding our customers means providing them with the products they want and what they desire. The items that are placed on the shelves must be targeted to the consumer.
Ethnic foods must be targeted to the right neighborhood they are being offered in. Stocking shelves with product that is culturally or racially specific to communities must be stocked with products that meet the needs and be economically affordable to the consumer.
To truly understand the consumer’s needs one must listen to what the consumer wants and desires, it takes very little effort on the part of Company Q to understand the needs of its consumers. The effort we make can be the deference between a store’s success and a store going bankrupt.
Insuring that Company G’s stores standout amongst its competitors in the marketplace will alp give Company Q a competitive edge. By disposing of out dated products, Company Q, is missing a great opportunity to create a public relations and social opportunity. Because management was concerned with lost revenue through possible fraud and theft they decided to throw away the out dated food, Instead of donating to the food bank. Company Q should have been more contributive towards the needs of the community than to the how much revenue would be lost or how they couldn’t trust the employees.
Some of the things that Company Q did not take Into consideration when disposing of the outdated food was the excess cost of Its exposure. True It would be considered a tax break of any product that needed to be disposed of, due to the expiration date. However, the products are disposed of In a dumpster and depending on how the garbage is collected and how the company is changer Tort ten removal AT garbage could De an AAA expense, IT playing Day welling or volume, for disposing of the outdated consumable goods instead of donating it to the local food bank.
Another concern with this action could be the way employees respond to this action. If we imply to our employees, by this action, that we have no social conscience or concern to those people in need in the community; we are telling our employees that we do not care about them, the employees; especially the ones that live in the local community.
The potential negative feedback of such an event for a small chain like Company Q could prove to be very devastating. The above concern dealt with not Just the direct financial costs to the company but the possible social loss within the community.
If a patron were to possibly find out that Company Q, chose to dispose of the out dated product instead of donating it to the food bank could potentially become a bad rumor though out the community. Creating even more headache and possibly even more business loss for the company not only at this store but in all their stores. Thankfully, Company Q doesn’t need to expend much in the way of gratuitous or employee effort to make a considerable change within the community.
There are several different remedies as to alleviate the question of whether Company Q can trust their employees are not. One way, could be the possibility that of, a volunteer from the food bank pick up the outdated product that would otherwise be thrown away at the end of the workday and transport it to the local food bank. Another way would be to have management liver the product to the food bank, by doing it this way would really show that the management is really involved with the community and cares about the needs of those that have less.