EBay owns the company called Papal Case Study

When It comes to the consumer decision-making process all stages can be considered more or less. In my opinion, most affected stages to gather Information Internally Ebay application provides consumer with basic Information Like brand name, color, price, size, location, sloping cost, etc. After comparing this Information consumer supposedly will make a rough choice to get more Info or refine search by certain criteria. Evaluation of alternatives Is the most affected and difficult stage for nonuser.

At this point all options needs to be compared: one seller can be more competitive precise but shipping will take longer time due to location of the product, another has a better feedback and accepts every known method of payment but has lower amount of days after product will be accepted back or do not accept returns, etc. Purchase of product also can be considered as affected stage.

Before actual payment, some sellers can only ask for desired quantity and get consumer directly to the payment page but some can ask for available coupons or gift cards.

However, I think this stage has very limited possibilities compared to full site version. Nowadays based on the information I have gathered, both as a consumer and sellers of EBay, there are great risks with Internet shopping that many people aren’t very aware of. For example EBay owns the company called Papal, which many online shops and known brands use as a method of payment during check out, and Papal has been known as having the best buyer protection and the worst seller protection.

For example when you sell something with Papal the seller can, if they choose to aka a not as described” claim to get refunded, but have to send the items they received back. The problem is that the buyer can send an empty box back and Papal will accept it and give you a refund as long as you provide tracking information and the seller gets screwed over.

Another example Is If the seller accidentally never saved the tracking information for the buyer and the buyer does a “never received the Item” claim the seller also gets screwed over and the buyer also gets their refund back.

I think eBay trying to influence need recognition stage. Company created a mobile application with a lot of comparison options allowing users to share “personal outfits” with their friends, using products and Items currently being sold on eBay. Creating a way to use eBay for fun “without purchase In mind” should Increase eBay’s popularity and percentage of total revenue of mobile commerce market. What this consumer decision making process does basically hands the consumer all the tools of finding anything they want at any time they want on a silver platter right in the palm of their ands.

They made EBay so accessible that it basically becomes second nature to the consumer.

BY illuminant When it comes to the consumer decision-making process all stages can be considered more or less. In my opinion, most affected stages to gather information internally eBay application provides consumer with basic information like brand name, color, price, size, location, shipping cost, etc. After comparing this information consumer supposedly will make a rough choice to get more info or refine search by certain criteria.

Evaluation of alternatives is the most affected and difficult stage for make a “not as described” claim to get refunded, but have to send the items they the seller gets screwed over. Another example is if the seller accidentally never saved the tracking information for the buyer and the buyer does a “never received the item” with their friends, using products and items currently being sold on eBay.

Creating a way to use eBay for fun “without purchase in mind” should increase eBay’s popularity decision making process does basically hands the consumer all the tools of finding