Health Care Marketing
The current healthcare marketing techniques involve advertisements on the radio, internet and television. Marketing healthcare products on TV is a sure way of reaching a wide section of audience across the nation. In TV industry, the ad can fall under the category of short or long commercials, which requires the advertiser to purchase airtime to be able to promote the health products.
For instance, for an advertiser to brainstorm the concept about health products on TV, he or she can use a woman’s example with a skin problem. In this commercial, the television will show details about the required medication, its effectiveness and how patients with such a condition can figure out the clinic. As a current technique that markets health products, television often expose the benefits of a product revealing the problem and solution to the audience. The internet is also a current marketing technique that incorporates podcasts, blogging and social networks. A lot of hospitals use internet marketing by associating with websites, which consist of online business cards. These websites market healthcare products by revealing straightforward details pertaining products, services, equipments and location.
For effective marketing, a member of the healthcare department initiates a chat to interact with visitors online. Through the conversation he or she explains to the potential customers on the ned to embrace their health products, and give feedback when clients pose questions. As a result, the internet has led to the shift from provider to consumer by focusing on their needs and expectations, hence increasing awareness on the healthcare products. Internet as a new approach in marketing healthcare products recognizes the role of participants in delivering care and promoting health education. The use of radio as a marketing strategy for health products enables the advertisers to first identify their target audience and the popularity of the station.
From this perspective, the marketer will be able to know if his or her message will reach a wide section of audience.For instance, radio assists in conveying information to reach public about health products by highlighting how products will strengthen the community. Through listening to the radio, the public gets to know how they can improve their lives by using the advertised healthcare products. A lot of individuals respond positively and purchase healthcare products, especially if the station is popular. Radio is a useful means of conveying information because it engages audiences in the conversation. In addition, radio enables the listeners to realize significance of using health products to allow for change in the life expectancy.
The use of the above current healthcare marketing techniques creates a positive impact by promoting speccialized hospitals and clinics. This increases sales of healthcare products and promotes public relation events that relate to healthcare. My opinion on the current healthcare marketing techniques and trends is that the potential customers develop interest through professionals. They take actions by searching for the products at the market or seeking the advertised health centers. These trends build strong relationships between the staff, physicians, patients, families and donors. These marketing techniques also attract a large number of people who later spread the information to their colleagues and families concerning health products and their benefits.
The current marketing techniques affect consumer trends because health care providers attract attention of the buyers, which makes them visit the shops frequently. This in turn subjects patients to many physicians without considering their competence. This also has effects in that it distracts the patients and doctor’s relationship when they visit different health centers. The current marketing techniques have both negative and positive effects on the health care workers. The techniques assist positively by enabling health workers to perceive their working stations in a positive way when they gain recognition and credibility.
However, it affects them negatively when they lose a bond with their patients as a result of visiting different health care providers.