Jcpenney Company Analysis

Penney also operates catalog sales merchant offices nationwide in many small markets, comprising a portion of the largest general merchandise catalog business in the United States. Vision Statement To be one of Americas leading retailers, operating throughout the United States Mission Statement To provide customers with style and quality at smart prices; Targeting their brands and products to Middle America and most specifically, the “missing middle” Situational Analysis Industry Analysis Threat of Rivalry among Competitors The department store market has a number of competitors all varying for the consumer’s dollar. Although each has their specific strength, all have a share of the JC Penney market.

Main key competitors are Kohl’s, Sears and Macy’s. Competitors are primarily in the department stores industry. Competition is based on apparel, accessories, retail, nonstore retail, and lending sectors. Demand is driven by consumer income and demographics. The profitability of individual companies depends on the correct assessment of repayment likelihood and effective collections activities.

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Capital expenditures for the first quarter were $269 million, in line with expectations, with the majority of spending related to the construction of new stores and the renovation of existing stores. Merchandise inventories ended the quarter at $3. 7 billion, reflecting increases associated with 54 new stores opened since last year’s first quarter. Physical & Organizational The organizations chain of about 1,090 JC Penney department stores in the US and Puerto Rico has found itself squeezed between upscale competitors and major discounters. With approximately 155,000 associates nationwide, JC Penney created a winning together culture with a customer-focused team of engaged professionals who reflect the diverse communities we serve.

We offer style and quality at smart prices, providing a selection of good/better/best merchandise that reflects the lifestyles of our customers. Spanning family apparel, home furnishings, fine jewelry, footwear, accessories and beauty, customers can choose from an array of merchandise available across our three integrated shopping channels: stores, jcp. com and catalog. JC Penney created the JC Penney Afterschool Fund, a charitable organization committed to providing children in need with access to life enriching afterschool programs. The JC Penney afterschool fund continues working toward the day when all children in America will have access to afterschool programs that help them reach their full potential.

Performance Appraisal Profitability