Kraft Food Company Kraft Foods Group, Inc. is one of the largest consumer packaged ood and beverage companies in North America, with annual revenues of more than which is headquartered in Northfield, Illinois, a Chicago suburb. The company was formed in 2012 by a demerger from Kraft Foods Inc. , which in turn was renamed Mondel©z International. The new Kraft Foods Group is a North American grocery business, while Mondel©z is a multinational snack and confectionary company. Launched as a public and independent company on Oct. 1, 2012, the new Kraft has the spirit of a startup and the soul of a powerhouse.
They market an unrivaled portfolio of products in the beverage, cheese, refrigerated meals and grocery categories, primarily in the United States and Canada. The KRFT stock is a member of the Standard & Poor’s 500 and the NASDAQ-100 stock indices. Also, they have 39 manufacturing Facilities and 3 R;D Centers. Their mission as – Kraft CEO Tony Vernon said: “Our aim is to be North America’s best food and beverage company, and we’ll get there by continuing to offer products consumers love, creating a performance-based ulture that motivates and excites employees and becoming the best investment in the industry. SOWT analysts: Strength Brand recognition and brand loyalty are strong. Wide and varied (snacks, beverages, cheese, dairy, grocery). Distribution channels (supermarkets, wholesalers, etc. ) are established. Packaging and distribution can put an additional value to products. Threat of new entry is low. Product portfolio is strong (Oreo, Nabisco, Mac N’ Cheese, etc. ) Weakness Switching costs for consumers are low. Price and quality competition with other brands.
The amount spent on advertising & marketing is high. Follows changing consumer preferences. Growth opportunities are not high. To support growth, strategic acquisitions must be made. Opportunity Adding a health and nutritional products to adapt to the preferences changing. In the era of speed, canned foods market rebounded. Increasing the beverages industry in various markets. A chance for an international growth in developing and emerging markets. Growing