Marketing Strategy of Tata Nano
Tata Motors is India’s largest automobile company, with consolidated revenues of Rs 92,519 crore ($20 billion) in 2009-10.
Through subsidiaries and associate companies. Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world’s fourth largest truck manufacturer and the second largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America. About the TATA NANO
We Will Write a Custom Case Study Specifically
For You For Only $13.90/page!
TATA NANO with a tag line of “Peoples Car” its self tells that made for that people who just Imagine that when will be he/his family having a car?? Shree Ratan Tata came with NANO concept with 1 lakh Rupees dreamed car.
Idea Generation I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution. Tata Nano: Specifications ? Looks: The snub-nosed car keeps in the tradition of the Fiat 500, Nissan Micra and the Smart. ? Dimensions: 3. 1 meters (10.
23 feet) long, 1. 5 meters wide and 1. meters high. Can seat four to five people ? Engine: A two cylinder 623 cc, 35 horsepower rear mounted, all aluminum, multi-point fuel injection petrol engine can power the car to top speeds of 105 kilometers per hour (65 miles per hour). ? Fuel Efficiency: 20 kilometers per liter, or 50 miles per gallon is claimed. ? Pollution: Exceeds Indian regulatory requirements and can meet strict Euro IV emission standards.
In terms of overall pollutants, Tata says the car is better than two-wheelers manufactured in India currently ? Safety: Car exceeds current regulatory requirements with a strong passenger compartment, crumple ones, intrusion resistant doors, seat belts, strong seats and anchorage. ? Nearest Domestic Car Rival: Maruti 800, part of Japanese-owned Suzuki Maruti stable whose base model sells for about 4,800 dollars — nearly double the price of the Nano