MM Case Study Disney
It soon expanded and is now comprised evolve business segments: The Walt Disney Studios, which creates films, recording labels, and theatrical performances; Parks and Resorts, which focuses on Disney’s 11 theme parks, cruise lines, and other travel-related stets; Disney Consumer products, which sells all Disney-branded products; Medal Networks, which Includes Disney television networks such as ESP., BBC, and the Disney Channel; and Interactive Media. Disney has done a phenomenal Job branding Itself as family centered entertainment company.
Questions 1. In order to effectively connect with its core consumers, Disney has proven itself effective in segmenting its market, which are not only children, but people of all ages and from all walks of life.
It tailors different products and services to various segments and therefore uses different marketing strategies to appeal to these efferent groups. For example, ESP. is tailored to adults and to more sports-oriented individuals whilst the Disney Channel appeals to children. In contrast, Disney’s Parks and Resorts cater to both adults and children as they both enjoy them as a great form of entertainment. Secondly, in order to best connect with its core consumers, Disney uses emerging technologies to connect with them in innovative ways.
For example, it was one of the first companies to begin regular bedposts of its television shows.
Questions 2. The risk Disney faces when expanding its brand in new ways is to keep a 0-year-old brand relevant and current to its core audience while staying true to its heritage and core brand values. There needs to be a balance between the respect for heritage and a need to be relevant, as there often exists decisions and conflicts that arise when dealing with a company that has a great legacy such as Disney.
Disney is also faced with the risk of constant upgrading and excessive research and development as it needs to constantly find new initiatives and strategies In order to expand its brand and stay above its competition. Continuously expanding Disney brand involves a high investment and high risk factor. Thus, Disney has to Invest quite a bit of finance when expanding Its brand and Is never guaranteed as to whether or not this expansion will be successful. There are some benefits that Disney can reap from expanding Its brand In new ways.
The company Is able to attract new customers.
By having more consumers, Disney Is able to earn greater revenues. MM Case Study Disney By Corroborates Mouse. The company grew an eventually introduced the world to “Snow White and expanded and is now comprised of five business segments: The Walt Disney Studios, assets; Disney Consumer products, which sells all Disney-branded products; Media Networks, which includes Disney’s television networks such as ESP., BBC, and the itself as family centered entertainment company.
Questions development as it needs to constantly find new initiatives and strategies in order to expand its brand and stay above its competition. Continuously expanding Disney’s brand involves a high investment and high risk factor.
Thus, Disney has to invest quite a bit of finance when expanding its brand and is never guaranteed as to Disney can reap from expanding its brand in new ways. The company is able to attract new customers. By having more consumers, Disney is able to earn greater
