Negotiation Case Study
ASSIGNMENT – CASE STUDY On a dreary, rainy night in October of 1968, a young woman was driving behind a lorry truck in the U. S. Perhaps impatient with the transport in front of her, the young woman by the name of Ms. Anderson steered her vehicle to peer around the lorry driver’s side to see if the way was clear. Before she could react, she was struct head on from an oncoming vehicle from the opposite direction.
Ms. Anderson sustained permanent and debilitating injuries as a result of this horrific crash.
Just recently, she had retrieved her vehicle from Sorensen Chevrolet which she had been having some repairs completed. Unbeknownst to her, Ms. Anderson did not notice that her front driver’s side headlight was malfunctioning. The oncoming driver who had struck her had not seen her on that dark misty night when the accident occurred.
Mr. Miller, lawyer representing Ms. Anderson, held Sorensen Chevrolet as being liable for the accident and subsequently filed a $1,633,000 law suit against Sorensen. Sorenson had a faulty repair policy with an insurance company (which shall be called ABC Insurance).
The policy had a ceiling of $500,000.
Sorensen made it very clear that they would readily sue ABC if they settled for anything over the half million limit of the policy, urging them to settle out of court. Miller, the plaintiff’s lawyer countered that he would not accept an out of court settlement for anything less than the maximum half million allowed under Sorensen’s insurance policy. ABC went to court and won a summary judgement where the decision rendered entailed that the plaintiff had no legal basis for a trial. ABC made a tentative offer of $25,000.
Miller countered this with a demand for $400,000 and had in the interim, appealed the court’s decision not to hear the case. ABC upped their offer to settle at $500,000.
In December of 1973, the appeal was heard. The Appellate Court reversed the decision and the summary judgement was overturned. The case could now be heard before a jury which turned the game around. Miller, once again demanded the full half million. It was not until February of 1973 that ABC upped their offer to $200,000 which was rejected, and then upped their offer to $250,000.
Miller lowered his demand to $400,000 as a counter offer. This was rejected by ABC, and he then lowered it again to $350,000. The time factor was beginning to play on the plaintiff, and Ms. Anderson was becoming risk averse to the whole negotiation process. In January of 1975, Miller told ABC that the ‘bottom line’ settlement that he would accept would be $325,000.
ABC said they would go to trial over the difference. It was virtually on the court steps that ABC discovered that Miller had been replaced as Ms. Anderson’s counsel.
Her new attorney offered ABC another ‘bottom settlement’ of $300,000. ABC agreed to the settlement.
QUESTIONS 1. Describe and explain the types of negotiation and bargaining use in this situation. Why do you think so? Explain your reasoning in relation to the case study. 2. Describe all the negotiation elements that you can find in this article. Explain with supportive arguments, facts, and logic.
3. Describe the ‘Opening Offers’ and the type of ‘Framing’ and the ‘Third Party Intervention’ use in the above negotiation. Explain your reasons.