New Product Dahi Case
markets and retail chains. Eg: Big Bazzar, Reliance Fresh, More, Kirana Walas etc. , Brand Image * It tastes good * Delicious to eat * Family Product Packaging The Packaging will have the mnemonic of the cow, development of the visuals and reinforcement of the brand’s position – Fresh ‘n’ Healthy Fresh ‘n’ Healthy Shagun Dahl PRODUCT – #2 Brand Name: Slender Dahl – Fat free Target Consumer This product would be targeting the fitness conscience consumers Pricing For a 200ml pack, the MRP would be Rs. 13.
OO/- Promotion Brand Ambassador 1 .
Bipasha Basu for North Market , as she already endorses the fitness products, this would be easy to position the product. 2. Asin for the South market, she remains a popular icon in the south and she endorses many products in the south. * TV Ad campaign * Press Ads * Sponsoring Programs * Special display at Fitness Centers Availability of the Product The product would be made available at all local level as well as national level super markets and retail chains. Eg: Big Bazzar, Reliance Fresh, More, Kirana Walas, Popular Fitness Centers etc.