Secondly, the report that electricity-conducting coatings in privacy filters take away harmful electromagnetic irradiation mostly would be positive for these products. We Mould be able to run strong sales promotions emphasizing this advantage. (3) Third, En will have a much better potential to win first place in this large and untapped market because there is no strong competitor more advantageous.

I think it is very important that the company obtains top share and become market leader in light of influence on the market. Of course, someone would show disapproval about our re- Challenging. They may exclaim that we should withdraw such a project with two failures according to our retreat rule, or point out that we are not sure whether we can product privacy screen filters economically. There may be someone who suggests En need to focus on other project with the possibility to become a huge business, not rivalry filter project, or it might be a good idea to change sales strategy from high risk high return to low risk low return.

But one of the most important things for the leader is to respect member and team challenge or motivation. I am not debating the fact that the approach they are proposing will help us increase our performance in the short run; what I am worried about is the long term and whether this is the project we need to be taking now to ensure long-term sales growth. The bottom line IS that, I think, this is the kind of making decision that we would look back on years own the road and say “That is when we took the bold step to position ourselves for the future”.

I know we have another project with possibility to develop into $200 million market, but an investment efficiency of privacy screen is more efficiency. In addition, I think we need to struggle to persuade management and drum up money basically, and only when there is no way out of the difficulty, we would need to use unofficial channel in order to look for a helping upper management hands. We should not approve such an informal way easily because that action means ignore aroma reporting line and would bring communication problems in an organization.

And we would need to find the money with outsourcing basic flame of our products unless keeping the producing basic flame gives us invaluable long-term advantages that we would not otherwise have. . Consideration from the point of view of Paul Juggler Even if I were Paul Juggler, I Mould approve investment plan. Certainly this plan has various issues as pointed out Consideration from the point of view of Andy Wong First of all, if I were Andy

Consideration from the point of view of Paul Juggler Even if I were Paul Juggler, I above, and be extremely risky proposition that is based on many assumptions which may not even pan out. But the bottom line is that we cannot afford not to do this if we are to reverse our downward reputation. Therefore I think he needs to welcome a Challenge with new products, not seek immediate gain. It would be certainly that such an action motivates members. This case tells me the importance that leader’s courageous decision determines the company’s direction.

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