Phil Post Iligan Case Study
Plots is based in the Philippines primary post office, the Manila Central Post Office, which overlooks the Passing River. Its policy- making body is the Board of Directors, composed of seven members including the Postmaster General who serves simultaneously as the Chief Executive Officer of the corporation.
Previously an attached agency of the Department of Transportation and Communications (DOTS) and the Commission on Information and Communication Technology (CIT), the Philippine Postal Corporation is presently under the direct jurisdiction of the Office of the President.
The Philippine Postal Savings Bank, one of three government-owned banks in the Philippines, was organized under Plots. However, it is a separate company today. (Source: http:// History * 1767 – Established as postal office in Manila. – Created as a postal district of Spain. 1779 – Re-established as such on December 5.
1837 – Became a leading center of postal service. 1 838 Became a member of the universal Postal union. 1 877 ВЇ – Established as a postal service on the order of Philippine Revolution 1898 president, Mellow Gondola. YUK – created as a Durbar unaware ten Department AT
Trade by virtue of Commission of the Philippines Act no. 426 on September 5. * 1926 – Built in its present Neo-classic architecture.
* 1946 – Rebuilding after it was destroyed in World War II. * 1987 – Named Postal Service Office under the Department of Transportation and Communications (DOTS) by virtue of Executive Order no. 125 on April 13. * 1992 – Became the Philippine Postal Corporation (its present name) by virtue of Republic Act no. 7354 on April 2.
(Source: http://Phillips. Gob. PH/web/historiographer-edge/) Strategic Analysis Model A. Industry Analysis 1. Definition of Market .
Residents of ‘lagan City (including MUMS-IT Dietician and Square sub-offices) and neighboring towns/municipalities (Maturing and Lineman) b.
Government-owned and private offices for their courier and cash transfer needs 2. Definition of Products * Domestic Mail Delivery Services * International Mail Delivery Services * Express Mail Service * Bayed Center as Post Office * Electronic Business Mail Service (BUMS) * Electronic Postal Payment Services * Unaddressed Advertising Mail Service (JAMS) * Conditional Cash Transfer Payout Program (known as Panting Paying Filipino
Program (APS)) * Business Reply Service * Postal Money Order * Express Pouch Service * Other products such as lock boxes, aerogramme, postal identity cards, PHILLIPS- PACK-Postal Packaging Materials, internet cards 3. Capabilities * Door-to-door mail delivery services * Proven and tested services * Secure and orderly transactions * Automation of services 4. Competitors * Private companies that offer next-day delivery services of mails, packages, documents and cargo * Electronic mail services that take the place of traditional snail mails B. Industry Structure 1 . Customer Segments a.
Customer segments include men and women ages 15 and older, mostly from low, meme Ana upper meme classes D Businesses ranging Trot Tanks, agencies, educational institutions, hospitals, Nags, Lugs and other government institutions and others 2. Competitors a. Postal and parcel Delivery services (LBS,JARS, 260, Attar, DEL, FETED) * strategy: Fast transaction and delivery Next-day delivery service b. Money transfer services (Western Union, M Leerier, Cabana Leerier, Smart Money Opera Pedal, Globe G- Cash, LBS) * Strategy: Easy and efficient transaction, with branches nationwide and an be easily located, can be received within minutes c.
Cargo Delivery (260, LBS, AP Cargo, etc) * Strategy: Fast and easy transactions, with partners/branches all throughout the country, with insurances for cargoes and packages 3.
Suppliers a. Office of the President of the Republic of the Philippines b. Department of Transportation and Communications (DOTS) 4. Barriers to change (entry or exit) a. High financial capital needed for logistical infrastructure b.
Limited manpower on present setup c. Budget constraints and difficulty in implementing new technological innovations 5. Substitution d.
Electronic mail services (Yahoo, Gamma, Hotmail, etc) Strategy: Fast transaction and delivery-within seconds and/or minutes, efficiency C. Key Success Factors * Offer the widest range of reasonably priced postal products and services to suit mailing requirement.
Business Strategies Analysis Strategic Goals 1. Modernize facilities and equipment and adopt new technology for its current line of products and services. 2. Find other revenue sources 3. Establish partnerships with private institutions to improve services Business Strategy 1. Payment centers for bills and utilities using the concept of one stop shop 2.
Automation of equipment and machinery as well as developing area for e – commerce Business Strategy Evaluation ; Recommendations Strength 1. Has been in the business of mail delivery for over a century 2. Extensive domestic acceptance, distribution and delivery network 3. Accessibility in every town, city and in many bating I Weakness 1 . Budget allocation for development is low 2. Modernization of equipment and facilities takes too long due to bidding process 3.
Lack of man power 4. Outdated technology for their process yester I Opportunities 1.
Investments in new and emerging markets like payment centers for bills and utilities 2. Partnerships with private sector I Threats 1. Increasing competition Tort mall Ana parcel allover services from new technologies I 2.
Alternative services Political Factors * Mandated by the Philippine government through Republic Act No. 426 as exclusive mail service provider throughout the archipelago * Economic * Interest rate would impact the cost of capital, the rate of interest being directly proportionate to the cost of capital therefore capital expenditures * I
Social * Negative public opinion regarding security and timely delivery of mail and parcels I Technological factors * Technical infrastructure lags behind causing unavailability of some services provided by Phillips operations elsewhere in the country I Recommendations 1 . Modernization of financial infrastructure to improve current services accommodate other markets 2. Upgrade computer system for faster transaction 3. Hiring of volunteers, contractual, and casual employees to augment human resource needs. 4.
Utilization of unused space for rental for additional revenue stream.