Place & Promotion Strategy

Appropriate Place & Promotion Strategy Developing a strategic marketing plan should include the appropriate place and promotional strategy to ensure that what goes on behind the scenes positively impacts the view the consumer has on the product for long-term sustainability. A keen awareness of the marketplace and customer need is essential to ensuring the appropriate amount of advertising is conducted to distribute product. Having a sound marketing strategy in place ensures that marketing objectives are achieved cost effectively.

Advertising, publicity, and sales promotion are activities designed to promote and persuasively influence people to buy a company’s product or service. Promotional strategy should be devised in a manner that is reflective of promotional objectives and are measurable. Careful evaluation of goals, cost of promotion compared to benefits, and what promotions are working or not working should be considered. When deciding what form of advertising is best to promote a product, an assessment should be made of advantages and disadvantages of each method to ensure promotion and cost effectiveness.

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Pro Medical Source promotion budget allows for the focus on multiple mediums for advertising as part of the promotional strategy best suited for promotion and cost effectiveness.

The use of a sales promotion schedule by Pro Medical Source is essential to increase sales and brand awareness for Company. Through strategically planned sales and incentives, consumers will be enticed to try the product offered and ensure current customers remain loyal to the brand. Promotional activities offered such as discount coupons to potential park visitors and others in the target market is important to incorporate into the sales promotion schedule.

Having a sales promotional calendar to reference allows for management to properly measure previous sales promotions effectiveness and plan accordingly for expected future schedules to impact the organization in a positive manner. A sales promotional calendar should include promotion dates, activity, projected cost and outcomes, actual cost and outcomes.

Detailed information, including persons involved in orchestrating promotional activity will help to expedite and alleviate unknowns and unexpected cost for future promotional campaigns.

Place refers to how our organization makes products available with the right quantities to our customers. This is important because technology has made it extremely easy for consumers to get the product directly. The Place for Pro Medical Source office will be in a location centralized to the east and west coast. Our service is considered a necessity that specializes in equipment that you cannot purchase at just at any electronics store.

Therefore, we will make it convenient for customers that shop with us.

For instance, if they need a portable computer shipped this centralized location will have accessibility to our customer service, not only does this bring in new customers but build our clientele for new business. The Promotional strategy is selling the customer on our product. Promotion is how our company communicates data and information from our marketing strategy to Pro Medical Source customers and potential buyers. Promotion involves educating our customers about the products that are available at the best price.

Our promotion will cater to our targeted market which are mostly Doctors and Medical Professionals.

Our promotion strategy caters to the differentiation and positioning strategies to be effective. The Promotion includes personal selling, mass selling, and sales promotion. Pro Medical Source primary strategy will be organizational selling such as face-to-face meetings with company heads, internet and fliers. Personal selling is selling products directly from seller to doctors and nurses. Mass selling involves a large number of potential customers from the targeted market.

Sales promotion produces instant feedback to the organization as well as gain buyer within the channel.

Promotional Sales Pro Medical Source is in the stages of opening our main office and that will allow us to target the customers serious in the medical field. The equipment in stock is a portable computer that many doctors will use today in these professional medical positions and if the computer does not happen to be on hand it will be order and receive in a timely manner. The customers must believe that he or she can find whatever is needed on the hospital floor with our computer.

To gain the attention of the customers before the roll out of the portable computer, Pro Medical Source will provide coupons to the customers that offer a discount for certain classes and seminars. At the seminars he or she will receive an amount off their purchase and also while the customer is shopping there will be raffles to giveaways on products that are of value.

Advertising Plan The marketing for Pro Medical Source will be advertised to all medical organizations in the nearby states and coast to coast.

This plan is to gain the attraction of all the Medical professionals looking to purchase the top of the line equipment. For them to gain this exposure to the medical community, the company will need to hire an advertising company to help in those goals. Pro Medical Source must be able to gain exposure from television ads, Internet, newspapers, and brochures. Public Relations Public relations help build the company’s image such as attending medical events in the medical professional community. The public relation opportunity for Pro Medical Source would be seminar events.

Pro Med will attend the medical seminar events to advertise. We will pass out fliers, business cards, give away door prizes and give demonstrations. In general, Pro Medical Source main goal is providing customer service, answering questions customers may have about the portable computer that we sell and demonstrate that product on the appropriate use. Publicity is free advertising that comes from word of mouth. A publicits does get paid for their efforts but attention to our portable computer is free media costs. The best example of this is a celebrity on a talk show.

The celebrity is not getting paid to be on the show but maybe they are promoting a recent movie that they were in. This is free advertising. On a lighter scale, some companies write press releases in an effort to be mentioned in the newspapers, or commercials. Distribution Channels Distribution channels are they ways a company gets the product to the customer. The channel is the product flow from manufacturer to consumer. Pro Medical Source distribution channels are simple.

Our products come from the producer to the medical organization.

Handling our product, or logistics, is the transporting cycle of our product to get to the targeted market. One of the distribution channels our customers can take advantage of is e-commerce, which is selling direct to customer. Customers can visit and navigate through our website finding products, and accessories they need. Because on e-commerce, Pro Medical Source has made it even easier for the product to get to our customer. When an professional buys a product online, the product will be shipped from our store to their home in five to seven business days.

This will expand the opportunity to reach customers that may not be able to get to a seminar, or even if they live on the other side of the world. This also allows Pro Medical Source to control the products that are being shipped to their customers. In other words, Pro Medical Source has decided to market directly to their customers (Professional Medical Organizations). They do this using direct distribution as well as direct contact. Direct marketing is how the store communicates information from store to consumer.

Our office is the middleman for producers of medical products such as tablets, computers, and medical electronics.