Product RED case study

Gap treats Red like a business as it spends millions of dollars on marketing it. In addition Opera’s INS(RED) T-shirt went on to become the best selling item in Gap’s 35 year history. 2. RED started partnerships with popular brands to get attention. When It caught the publics eye, other companies created several products, for example red cell phones, red pods and even red shoes.

They went International and created a website called MN. Jointed. Com so everyone around the world could know about it and eventually the news spread on blob sites . RED advertised everywhere even on social networking websites such as My Space.

RED was advancing very rapidly and this was due to the new technologies in advertising. 3.

For any campaign, non profit or profit to keep the doors open It has to have more money for the cause then for the campaign Itself. Same goes for RED’s campaign where $100 million dollars had been spent on marketing but only about $25 million had gone to the cause. After speculations by industry observers that this could trigger a backlash for RED, I believe that this criticism Is Justified. RED had spent more money on marketing than on the cause of their campaign which Is a disproportionate ratio between the marketing overhead ND the money raised.

The brands backing RED are at more benefit than RED Itself.

If more RED Pods sell, Apple Is at a benefit because they have a nonprofit cause for advertising their Pods and generating profit. I believe that shopping Just doesn’t help give money to this cause of fighting against HIVE/AIDS or another cause but more money should be directly given to this cause and other causes. Charity should be charity and not be Involved with selling products for businesses. Basically If the $100 million was directly given to the cause behind RED then to marketing overhead It loud make more charitable sense but less business sense.

But Is the goal behind RED to generate more profit for the brands associated with RED or to give to the cause.

Non-profit should be 100% non profit and have no profit for anyone other than the cause. Product RED case study By hasting 2. RED started partnerships with popular brands to get attention. When it caught the www. ]minored. Com so everyone around the world could know about it and eventually doors open it has to have more money for the cause then for the campaign itself.

Criticism is Justified.

RED had spent more money on marketing than on the cause of heir campaign which is a disproportionate ratio between the marketing overhead and the money raised. The brands backing RED are at more benefit than RED itself. If more RED pods sell, Apple is at a benefit because they have a nonprofit cause for advertising their pods and generating profit. I believe that shopping Just doesn’t help charity and not be involved with selling products for businesses. Basically if the $100 million was directly given to the cause behind RED then to marketing overhead it would make more charitable sense but less business sense.

But is the goal behind