Program Assessment, Planning, and Evaluation in Health Promotion
The following two forms of consultation are based on your involvement in an actual employment situation, volunteer situation, or new topic of choice Your consultation should demonstrate an advanced understanding of program logic, technical operations, and program leadership in the health education field. Cite required or recommended texts for this course, or other recognized resources to support your analysis and recommendations.
Your consultation should also demonstrate an advanced understanding of the professional literature describing your particular type of programming. Cite relevant professional literature describing this particular type of programming. We will discuss each of the consultations during the class session identified in the syllabus. Please bring draft documents to class for your group discussions final drafts are due in the D2L drop box by the following final your groups final presentation. Consultation on Program Logic (20 points)The “empty vessel” fallacy found in too many program efforts is based on the program logic that if we fill up their empty heads with what they do not know, they will do what will make them healthier. This simple logic may work at times, but far more often program logic requires a better understanding of the diverse occurrence of physical environments, social environments, and human behaviors.
This is what makes consultation on program logic valuable and important. Prepare to provide consultation on program logic by performing the following tasks:If you use an analysis of an evolving plan or ongoing program operations include the following 1. Name and describe the theories and/or models that are espoused by your clients 2. Analyze the effort relative to the espoused theories and/or models 3. What parts of a model or theory seem to be in use by your clients? a.
What parts seem to be ignored by your clients? b. What parts seem to be misunderstood by your clients? c. What other theories or models might be more applicable to your clients’ situation? d.Provide a logic model of the current plan or ongoing program If you are beginning your own project: 1. Draw a diagram or map of current program logic.
Use the examples provided in class as examples. Briefly state recommendations you believe your clients could successfully implement. Include your drawing of what you recommend for program logic. Your recommendations should be consistent with your analysis in A and B above. Explain why you did not recommend less and why you did not recommend more (10 points).
Consultation on Technical Operations (80 points)There are many issues involved in the technical operations of developing and implementing programs to improve population health. This practice focuses on four very important issues: assessment processes, setting direction, segmentation strategies, and intervention designs. This consultation assumes that you continue the thinking you began in your consultation on program logic and that you are serving the same clients. Prepare and/or provide technical consultation to the same clients on: A. Assessment processes (20 points) 1.
Connect your analysis of assessment processes to your observations and thinking about program logic. 2. Present an analysis of assessment activity identifying current objects of interest, instrumentation, and current findings. Organize your analysis using the PRECEDE framework: social, epidemiological, ecological and educational, and administrative/policy phases. 3.
Tell what recommendations you would make about planning, implementing, and reporting of assessment activities? Defend why you would not make more or less recommendations. B.Direction-setting (20 points) 1. Connect your analysis of direction-setting to your observations and thinking about program logic and assessment processes. 2.
Present an analysis of direction-setting. Describe the program name, mission, vision, strategic goals, and operational objectives. Are the objectives sufficiently detailed? Develop goal and objectives from examples given in class. 3. Tell what recommendations you would make to your clients about their title, mission, goals, and objectives. Explain why you would not recommend more or less.
C. Segmentation strategy (20 points) 1. Connect your analysis of segmentation strategy to your observations and thinking about program logic, assessments, and direction-setting. 2. Present an analysis of the existing segmentation strategy. What population is to be served by the program and why? Could program goals or objectives be reached by targeting population segments? Does the program align different components with different population segments? Does the program modify program components for different population segments? 3.
Tell what recommendations you would make on segmenting the population being served by the program. Define and explain the segments you consider important. Tell how you would be more responsive to each segment. What changes would you recommend to your clients? Explain why you would not recommend more or less. D.
Intervention design (20 points) 1. Connect your analysis of the intervention design to your observations and thinking about program logic, assessment processes, direction setting, and segmentation strategy. 2. Present an analysis of the existing intervention design.Describe existing program components that seek to change physical and social environment(s), individual behavior(s), and the influence of genetics. In each type of component, identify how that component may influence predisposition, enabling, and reinforcing factors.
How might program components be added, deleted, or changed to be more responsive to the goals and objectives of the program? 3. What recommendations would you make on the design of intervention components? Explain why you would not make more recommendations or fewer recommendations to your clients. Include a communication plan as well as budget and timelines.
