Simplified Report on Amazon.Com

Amazon. COM INTRODUCTION Amazon is the world largest online retailer. It is selling its products on web at amazon.

com. It was founded by Jeffrey P. Bezos in 1994. The company started as an online store offering 200,000 books for sale at the beginning. In May 1997, Amazon registered in stock exchange of Washington and started issuing shares.

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The business plan of company was unusual, it did not make a profit till 2001. In forth quarter of 2001, company earned a profit of $ 5 million, just 1$ per share. PRODUCTS AND SERVICESAmazon has expanded its business in several dimensions with the sales of music CDs, videotapes and DVDs, software, consumer electronics, kitchen items, tools, lawn and garden items, toys & games, baby products, apparel, sporting goods, gourmet food, jewelry, watches, health items, beauty products, musical instruments, clothing, industrial & scientific supplies, groceries, and more. In September 2007, the company rolled out its Amazon MP3 store, a rival to Apple‘s iTunes that makes downloadable music available without the cumbersome anti-copying software called D.R.

M. , or digital rights management. The service now has the participation of all the major music labels. The company launched Amazon. com Auctions, its own Web auctions service, in March 1999 but failed to catch the interest of consumers.

Amazon. com offers services to consumer customers, seller customers and developer customers. The Company serves its consumer customers through its retail Websites. It offers programs that enable seller customers to sell their products on the Company’s Websites and their own branded Websites. SOME FEATURES ABOUT THE COMPANY The company had nearly $15 billion annual sales in 2007.

• In March 2006, Amazon launched an online storage service called Amazon Simple Storage Service allows data objects, from 1 byte to 5 gigabytes in size. • Domain amazon. com attracted at least 615 million visitors annually in 2008 according to a survey. • It has a feature called “Search Inside the Book” which allows customers to search for keywords in the full text of many books in the cat Refrence: wikipedia, By Muhammad Anas Iqbal, 022-10-14418, dated 22-1-2010.