Strategy of Jd Wetherspoon
It was back in December 1977 that Wetherspoon opened its first pub. Today Wetherspoon provide the good customer experience, with good quality, choice and value, in both food and drink. J D Wetherspoon has over 784 pubs in UK. During 2009, J D Wetherspoon has won over 130 awards for providing safer drinking environments. They have focus on healthy eating where pubs try to reduce saturated fat and salt levels in their food.
Customers can get information about food nutrition. The company has a good reputation as an employer and was one of the first pub groups to introduce a 48-hour week in 1995.PART I – PESTL 1. SOCIO-CULTURE FACTORS Lifestyle Pubs are an important part of British life. People talk, eat, drink, meet their friends and relax there.
British pubs are required to have a licence, which is difficult to obtain, and allows the pub to operate for up to 24 hours. Most pubs are open from 11a. m to 11p. m, nearly all pubs sell pub lunches. The clientele inside a Wetherspoon’s is varied, it appears to be popular for a wide variety of ages and type of people. The atmosphere of Weatherspoon pubs very relaxing, none of their pubs will have pool tables, dartboards.
They claim that they prefer their customers to relax in comfortable surroundings without people screaming and shouting”. Pubs provide customers with good-quality food and drink, served by well-trained and friendly staff, at reasonable prices. 2. TECHNOLOGY FACTORS Energy use Pubs use a lot of energy for refrigerators, lights, kitchen area. Most Wetherspoon pubs now run ‘smart meters’, allowing pubs to view accurate information about their electricity usage.
They can compare the amount of electricity used today against what was used the day before, the week before, the month before and even the year before.They are also required to manually read and record their gas meters each week. Reducing energy consumption by 15% in 2010 “We aim to reduce energy consumption in all of our pubs in 2010 by 15%; achieving this will result in 21,200 fewer tonnes of CO2 emissions” 3. ECONOMIC FACTOR Economic growth Economic growth is important if businesses are to grow and prosper. It relates to growth in the output of the economy as a whole. Economic growth depends on productivity and investment: using existing resources more efficiently and investing in new resources.
In 1998 the group opens its first Wetherlodge budget hotel in Shrewsbury. For wedding or business meeting you can hire a hotel. In 2000, it acquired the Lloyds pub chain. These bars have a different menu to J D Wetherspoon pubs, they have show TV programmes. 4.
LEGAL FACTOR Law * 1982 Employment and Training Act. Removed Trade Unions from decisions relating to the costs of training on employers. * Jobseekers Act. The number of hours for which a student could study without losing their entitlement to JSA benefit was reduced from 21 ‘supervised’ hours to 16 ‘guided learning’ hours. On 26 March 2006 the law on smoking in Scotland changed.
Wetherspoon application form for students allows student work on part-time and transfer to any other pub around the country, which is perfect if you are a student who spends the summers at home. There are always positions available. Wetherspoon pioneered having non-smoking areas in pubs even before the Health Act 2006 introduced a UK-wide smoking ban in public houses, and started converting some of its pubs to completely non smoking as early as May 2006. 5. POLITICAL FACTOREnvironmental: At least a quarter of the space in each establishment is non-smoking to protect customers’ health.
Technological: Each has a ventilation system (costing more than ? 100,000) which aims to ensure that customers do not leave smelling of smoke. J D Wetherspoon also have plasma screens and can show TV programmes In 2009 J D Wetherspoon receive an ‘Environmental Hero’ award from renowned environmental guru David Bellamy OBE. The company strive to minimise any emissions or effluents which may cause environmental damage, ensuring that we conserve energy, through minimising consumption and maximising efficiency.J D Wetherspoon also promote efficient purchasing which will both minimise waste and allow materials to be recycled, where appropriate. Conserving resources “We also ensure, when we develop new pubs or upgrade current ones, that equipment and processes are introduced to minimise energy consumption” Our environmental policy already commits us to working with our suppliers, contractors and partners to minimise our environmental impact and to encourage ecologically sustainable and, where possible, local sourcing of products and services PART – II SWOT Strengths $best customer experience * strong management team * well-trained staff * variety choice available in menu * strong community * friendly environmental * wide range pubs and * hotels * capital base Weaknesses * not so much for people’s pleasure * the target cut * customers have to travel further to get to pub or hotel * menu which is already available in another pubs Opportunities * more pubs in future * reasonable control of prices * the local council offers grants for regeneration for the unused building Threats * more competition * financial crisis low prices for alcohols in supermarkets * another pubs offering similar menu or drink for less pricePART III – Guidelines Conducting a SWOT analysis is an important exercise to enable you to see where your business is in the marketplace and what strategies you can develop to increase your market share.
The SWOT analysis relate to current time. There are two main processes to developing your SWOT analysis. Firstly you need to examine the external factors that will influence and impact on your business. Then you can explore how these factors relate to our business in order to determine your Strengths, Weaknesses, Opportunities, and Threats. Using strengths we need to find what makes your business better than your competitors. This might be strong team, variety choice available in menu or friendly environment.
Using weaknesses we need to find how your business fails to satisfy customer’s needs and wants and what makes your business weaker. And again you have to think about customer satisfaction. Have you done enough to meet customer needs? Customer needs could be – relaxing atmosphere, affordable prices, good location.Opportunities – what opportunities there might be for you to take advantage of? This might be reasonable control of prices, new pub in an accessible place for people. Threats – think about possible threats in the marketplace by understanding the external factors and your competitors.
External factors for threats could be low price on alcohol in supermarket or another pubs offer the menu for reasonable price. BIBLIOGRAPHY * www. jdwetherspoon. uk * caterersearch. com * /www. restaurantdoctoruk.
co. uk * Material from teacher * ezinearticles. com
