Summary of Nike Case Study
In 2007, Mike became the sole uniforms supplier of over 100 soccer team all around the world. In 2008, Mike sponsored most of the Chinese team in Summer Olympic and made a great contribution to its revenue in the Asian region. To develop the business, Mike entered different athletic footwear.
For example, the Golf brand endorsed by Tiger Woods and the tennis brand aligned with Maria Sharecrop et al. Rhea cooperation with Lance Armstrong achieve great success for both company and Armstrong personal fulfillment.
To promote basketball shoes and apparel, Mike formed a partnership with Foot Locker to create a chain of stores. Recently, Mike developed its new technology Mike + and cooperate with Apple to make it become the Normal’s largest Running club.
It hosted the largest global virtual race in the world in 2008 and 2009. However, Mike is not only a good seller but also a low- pitched CEO- friendly brand. Now Mike has expanse different sports categories and become a successful company with revenues over $19 billion.