Southwest Airlines Case Analysis
Southwest Airlines Co. is a major United States airline headquartered in Dallas, Texas, and is the world’s largest low-cost carrier.
The airline was established in 1967 by Herb Kelleher as Air Southwest Co. and adopted its current name, Southwest Airlines Co., in 1971, when it began operating as an intrastate airline wholly within the state of Texas, first flying between Dallas and San Antonio. The airline has more than 58,000 employees as of September 2018 and operates more than 4,000 departures a day during peak travel season.
As of December 2018, Southwest carries the most domestic passengers of any United States airline. The airline has scheduled services to 99 destinations in the United States and ten additional countries. Service to four destinations in Hawaii is coming in late 2018 or early 2019 subject to FAA approval, with routes to be decided on and announced in the near future.
| Founded | March 15, 1967 (as Air Southwest) |
|---|---|
| Commenced operations | June 18, 1971 (as Southwest Airlines) |
| Related Aviation Companies: | JetBlue, Boeing, Jet Airways, Kenya Airways, AirAsia, Continental Airlines, Pegasus |
Southwest Airlines Case Study Examples
Southwest Airlines Financial Health
Financial health reflects the state of a company’s financial situation or position. It captures the amount of savings owned, how much is set away for future investment and all expenses incurred by a company. The Southwest Airline has its own financial plan that enables it to be on track, achieve its goals, and steer away […]
Case Study Southwest Airlines
Introduction The main task of this paper is conducting a research on the factors and instruments of motivating the workforce of the Southwest Airlines. I will analyze Southwest Airlines motivating strategies by applying Maslow’s theory of hierarchy of needs and reinforcement theory. Southwest Airlines is one of the biggest and most profitable airline companies in […]
Southwest Airlines Case Study
Type: Public On the web: http://www. southwest. com Employees: 34,901 Employee growth: 0. 5% Southwest Airlines will fly any plane, as long as it’s a Boeing 737, and let passengers sit anywhere they like, as long as they get there first. Sticking with what has worked, Southwest has expanded its low-cost, no-frills, no-reserved-seats approach to […]
Case 13 Southwest Airlines: How Herb Kelleher Led the Way
The U. S. airline industry experienced problems in the early 1990s. From 1989 through 1993, the largest airlines, including American, United, Delta, and USAIR, lost billions of dollars. Only Southwest Airlines remained profitable throughout that period. Herb Kelleher, cofounder of Southwest Airlines in 1971 and until recently its CEO, pointed out that “We didn’t make […]
Southwest Airlines Strategic Analysis
On the basis of the critical factors identified in Task 1. a) Draw conclusions concerning the company’s overall situation. b) Suggest actions for improving the company’s strategy. Task 3 – 30 Marks Answer (in essay form) the following: It has been said that “talented people in possession of superior intellectual capacity are not only a […]
The CEO of Southwest airlines
In 2009 Gary Kelly, the CEO of Southwest Airlines, was contemplating what it would take for Southwest to survive the economic downfall, due to high OLL prices and decline in demand, that was upon the airline industry. One might argue that in the face of many options Southwest both diversified in there solutions as well […]
